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Performance Marketing Manager
il y a 1 heure
- Own paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
- Manage agency partners, set KPIs, allocate budgets, review campaigns, and ensure alignment with business objectives and brand standards.
- Lead the transition from agency-managed campaigns to in-house execution, including campaign optimization, tooling, and process documentation.
- Partner with merchandising to prioritize SKUs, manage inventory constraints, and support product launches, clearance, and refurbished inventory.
- Direct Meta campaigns across prospecting, retargeting, product launches, and promotional initiatives, including creative testing strategies.
- Experiment and expand into additional paid channels (e.g., Reddit, LinkedIn, affiliate marketing, influencer/creator campaigns) with clear success metrics.
- Oversee reporting, forecasting, attribution, and performance dashboards to drive ROI and data-informed decisions.
- Collaborate cross-functionally with creative, lifecycle marketing, and sales teams to ensure alignment and maximize campaign effectiveness.
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