Portfolio & Campaign Manager

il y a 4 semaines

Suresnes, Île-de-France ADAMA Ltd. Temps plein

About The Role
Are you a strategic, commercially minded marketing leader with a passion for agriculture and innovation? We are seeking a Portfolio & Campaign Manager Herbicides, Fungicides & PGR Cereals France – Agrichemicals to drive product portfolio performance, lead impactful marketing campaigns, and support profitable growth across key crop segments.

This is a high-impact role at the heart of our commercial and marketing strategy, working closely with regional and global teams to shape the success of our portfolio in local markets.

Role to cover the French territory, with regular travel to the offices in Paris and occasional travels to customers and field trials.

Key Responsibilities
Strategy & Portfolio Management
For your market segments: Herbicides, Fungicides & Plant Growth Regulators cereals, non-selective herbicides France.

  • Design and implement crop-based portfolio strategies aligned with market needs and business objectives
  • Monitor portfolio performance, identify growth opportunities, and lead portfolio optimization and rationalization.
  • Ensure smooth Value Optimization Program (VOP) implementation.
  • Share real-time market insights to adjust campaigns and commercial policies during the season.

Campaign & Commercial Leadership

  • Lead end-to-end campaign design, execution, and performance tracking.
  • Define volume and pricing ambitions to meet business targets.
  • Develop strong, compelling campaign messaging across digital, print, and field events.
  • Engage directly with customers to strengthen relationships and enhance market understanding.
  • Set KPIs and continuously monitor campaign effectiveness and ROI.

New Product Launches

  • Lead local New Product Launch (NPL) strategy including positioning, pricing, and go-to-market planning.
  • Oversee demo trials, launches, and promotional activities to maximize impact and adoption.

Market Intelligence & Forecasting

  • Segment markets by crop, geography, and customer profile.
  • Monitor competition, regulatory changes, and industry trends.
  • Contribute to monthly Rolling Forecast (RFC) and demand planning processes.

Budget & Performance

  • Own and manage national campaign budgets with a focus on maximizing ROI.
  • Analyze sales performance, market trends, and customer feedback to drive continuous improvement.

Experience & Qualifications

  • Bachelor's degree in Marketing, Business Administration, Agriculture, or related field (Master's preferred).
  • Proven marketing experience within the agricultural or crop protection industry.
  • Experience in new product launches, portfolio management, and regulatory environments.
  • Strong analytical and strategic planning capability with a data-driven mindset.

Key Skills & Behaviours

  • Commercially savvy with strong Go-To-Market execution skills.
  • Strong leadership mindset with the ability to engage and motivate teams.
  • Highly organized, agile, proactive, and results-driven.
  • Passion for innovation and growth within the agricultural sector.

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