PR Specialist

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

PR Specialist – BYD & DENZA France
Key Responsibilities:

- Media Relations Management
Handle daily media inquiries (product information, interviews, visuals, press test drives), ensuring fast and professional responses to maintain strong relationships with journalists.

- Press Fleet Coordination
Oversee the full lifecycle of press vehicles, including condition monitoring, renewals, booking with journalists, and coordination with logistics providers; ensure all product documents and materials are delivered accurately.

- Administrative & Supplier Management
Manage administrative processes, including purchase orders and payments through internal systems, and maintain smooth coordination with external partners and suppliers.

- Product Launch Event Coordination
Co-lead product launch events with the PR Manager: briefing agencies, supporting tenders, creating event storytelling, organizing site visits, preparing press materials, managing invitations, and coordinating logistics (travel, accommodation, schedules).

- Post-Event Reporting & KPI Tracking
Produce post-event reports, track media KPIs, and manage all administrative follow-up to ensure continuous improvement of PR activities.

Requirements
1. Bachelor's degree in Communications, PR, Marketing, or a related field.
2. 5 years of experience in PR, event coordination, media relations, or automotive/lifestyle industries (experience in press fleet management is a strong plus).
3. Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously and meet tight deadlines.
4. Excellent communication skills, relationship-building abilities, and comfort interacting with media professionals.
5. Fluent in French and English (both mandatory); Chinese is an advantage.