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Channel Sales Manager
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Position: Channel Sales Manager
Location:
Located in France (Be on site in Paris/Be remote at home)
Reports to:
Country Manager for France.
Company Overview:
Join a dynamic leader in the garden tool and powered outdoor equipment sector. We specialize in lawnmowers, power tools, and a comprehensive range of garden maintenance equipment, and we are experiencing rapid growth across the European market. Our French office is based in Paris, and we embrace a culture of flexibility and results-oriented work.
The Position:
As the
Senior DIY Sales Manager
, you will be the cornerstone of our expansion in the French market, focusing primarily on
Key Accounts and Major DIY Retailers
. Your primary mission will be to develop and manage our strategic client portfolio, with a particular emphasis on
Leroy Merlin
. Based in the Paris area with flexible remote work (WFH), you will operate as an autonomous entrepreneur, directly driving our company's growth in France.
Key Responsibilities:
- Strategy & Business Development:
- Develop and execute the sales strategy for the DIY channel in France.
- Identify, prospect, and secure agreements with new key accounts in the Mass Retail and DIY sector (e.g., Leroy Merlin, Castorama, Brico Dépôt, etc.).
- Meet and exceed agreed sales and profitability targets for the French territory.
- Portfolio & Key Account Management:
- Manage and nurture relationships with existing clients, with a strong focus on strategic accounts like Leroy Merlin.
- Lead negotiations on commercial terms, product assortments, promotional plans, and in-store visibility.
- Ensure rigorous follow-up on sales performance and customer service excellence.
- Market Intelligence:
- Monitor market trends, consumer behavior, and competitor activities within the DIY, gardening, and tool sectors.
- Provide valuable feedback to the marketing and product teams to tailor our offering to the French market.
- Internal Collaboration:
- Work closely with marketing, logistics, and customer support teams to ensure flawless commercial execution.
Your Profile:
- Education & Experience:
- Bachelor's or Master's degree in Business, Marketing, or a related field.
- Minimum of
5-7 years
of proven B2B sales experience, with a
demonstrable and successful track record in the French DIY/Mass Retail channel
. - Fluent English is essential
for internal communication. Proficiency in French is required for local client relationships. - Resources & Network:
- An established network and strong relationships with Leroy Merlin is imperative.
- Proven experience with other major players in the DIY, gardening, or building materials distribution is a significant advantage.
- Industry Background:
- Experience in one of the following sectors:
Hardware, Power Tools, Garden Tools, Lighting, Home Decor, or Building Materials. - Personal Skills:
- Excellent negotiator and communicator.
- Self-motivated, results-driven, and capable of working effectively in a remote setting.
- Strong analytical mind and problem-solving skills.
- Dynamic, passionate, and a proactive self-starter.
