Global Marketing Manager

il y a 3 jours

Paris, Île-de-France Cooper Consumer Health Temps plein

JOB DESCRIPTION

The Global Marketing Manager will be part of the Global Marketing team and will lead the global strategy, innovation and global toolkits including communication assets. This role gives a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches, and with significant growth potential.

RESPONSIBILITIES

Key Responsibilities :

  • Global Brand strategy:

Creation of 3yr Category and brand strategy and plans

Based on strong country learnings

  • Development and management of new product launches

Lead of ideation process

Concept testing

Product development in collaboration with innovation project manager

  • Development of activation toolkits and ATL/BTL guidelines

Development of media brand playbook

Development of communication campaigns and ecommerce assets

Packaging development and/or updates driven by regulatory changes.

  • Country performance tracking and recommendation

Set of clear KPIs for success

Strong performance tracking and analysis at category level (MS, financials, consumer response etc.)

Post analysis, learnings, and recommendations.

PROFILE

  • 6-8 years Marketing and brand building expertise
  • Preferably experience within pharmacy channel.
  • Successful track record: Proven success track record to deliver successful projects and like-for-like growth.
  • Fluency in English is a must, other European languages is a plus.

COMPETENCIES

  • Brand builder: understands key drivers of brand success and drives improvements. Good balance between strategic thinking and execution understanding
  • Team player & Collaborator: works effectively with several departments and countries.
  • Strong analytical and strategical thinking skills.
  • Entrepreneur, agile: spots strategic and tactical opportunities, implements with speed. Can-do attitude.
  • Results driven: results oriented focusing on top-line and bottom-line productivity. Good level of financial knowledge and product P&L modelling.
  • Ability to meet deadlines, remain organized, adaptable, and autonomous, ability to prioritize multiple tasks.
  • Strong communication and presentation skills, with experience articulating strategies and outcomes to senior leadership, demonstrating the ability to influence and align diverse stakeholders at the executive level.

WORK EXPERIENCE

  • Has worked in central/global marketing roles and/or in local roles with an element of new product development and collaboration with global team.
  • Has successfully mastered stakeholder management in complex matrix organizations.

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