Sales Enablement Lead

What is Shotgun?
Shotgun is a leading platform dedicated to empowering live music event organizers and touring artists, driving the future of the live music industry. Our mission is to build the infrastructure that enables live music to thrive.

We provide powerful tools to sell tickets, build strong brands, and connect with fans in meaningful ways. From 2020 to 2025, Shotgun achieved rapid growth with GMV increasing 20x and revenue growing 30x - leading the company to profitability. Today, we support over 6,000 clients and engage more than 6,000,000 users across Europe, the US, and LATAM.

In the past seven years, Shotgun has raised €10M from Newfund, Venrex, One RagTime, Creator Collective, and BPI Culture Fund. We are a lean and dynamic team of 90 people, with offices in Paris, Miami, São Paulo, Lisbon, and Marseille. Our culture is built on passion, commitment, ownership, and humility.

The Role
Empower Shotgun's sales teams to perform at their best by bridging strategy, tools, and execution. You'll act as a force multiplier for the VP Sales, turning sales strategy into tangible field impact through trainings, playbooks, dashboards, performance rituals, and consistent process adoption across markets. This role partners closely with RevOps to ensure tools, data, and processes are not only built, but actually adopted and effective in the field.

Key Responsibilities

• Enabling the Sales Strategy across tools, systems, and resource-mapping

• Support the VP Sales in enabling our Sales strategy

• Contribute to target-setting and incentive design discussions, in partnership with Sales leadership and RevOps

• Own resource planning for the Sales teams

• Sales Playbooks & Methodology

• Build, own and maintain clear, actionable playbooks (by market, vertical, and role)

• Structure and continuously improve sales frameworks (prospecting, pitch, objection handling, closing, renewals, contract management...)
• Own complex Key Accounts sales processes with appropriate pitches & analyses

• Own the internal "Sales Playbook" and onboarding content

• Performance Enablement

• Design and run training sessions, QBR enablement, and refreshers

• Review critical sales-generated data for steering committees
• Monitor & analyze AE/ SDR performance trends; identify blockers; propose data-driven solutions

• Partner with RevOps to ensure CRM dashboards and reporting are actionable, not just accurate, and cross-functionally with Marketing & Product on GTM readiness

• Onboarding & Readiness

• Lead onboarding for new sales hires, ensuring fast ramp-up and role clarity

• Build templates, guides, and enablement packs to keep teams aligned and autonomous

• Process Adoption

• Ensure playbooks, CRM usage, and rituals are applied consistently

• Act as the sales team's internal coach for process and performance best practices
• Liaise with the CRM/ RevOps team to brief business needs, QA dashboards, and escalate blockers

You'll Succeed If

• Sales teams actually use the playbooks, tools, and processes you put in place
• Pipeline, forecast, and deal reviews become shorter, clearer, and more reliable
• Managers and ICs spend less time debating rules and more time executing deals
• Exceptions decrease over time because standards are understood and applied
• You can point to measurable improvements in ramp-up time, win-rate, or forecast accuracy

Key Impact Metrics

• Training adoption rate / completion
• CRM data hygiene & process compliance
• Win-rate improvement post-training
• Sales playbook usage & update frequency
• Ramp-up time for new hires ↓

Recruitment Process
The recruitment process typically includes:

• An initial screening and hiring manager interview
• A practical case and discussion with a small panel
• A dedicated sales-facing interview
• A final cross-functional interview

The job is for you ..

• 4+ years of experience in Consulting or in Sales Ops/ Enablement within fast-scaling or marketplace environments
• Highly organized, autonomous, and structured, with a track record of lifting blockers, moving projects forward and having measurable impact
• Strong communicator - can translate strategy into simple, teachable frameworks
• Comfortable balancing high-level strategy with operational execution
• Self-starter with a capacity to proactively fill your own roadmap
• Analytical mindset - you're comfortable with HubSpot or other CRM, and you are not afraid to run your own data analyses (Excel-based)
• Fluent in English and French; Portuguese is a plus
• Note to women and underrepresented groups: We value diversity because it's essential for creativity and healthy growth. If you don't meet 100% of the requirements but are excited by this role, please apply

Comps & Perks

• Compensation: Competitive salary
• Team Offsites & Events: We invest in team moments because they matter
• Shotgun Event Credits: Enjoy live events with quarterly credits
• Egym Wellpass: Preferential rates for gyms and sports activities
• Sustainable Mobility Bonus: For eco-friendly commuting like biking
• Swile Lunch Card: Meals and more
• Alan Health Insurance: Full coverage for your health needs
• Childcare Support