Paid Acquisition Manager F/H
il y a 2 jours
The Paid Acquisition Manager is responsible for the operational execution, monitoring, and optimization of paid acquisition activities across multiple channels and markets.
The role is strongly hands-on and execution-focused, with a strong emphasis on campaign delivery, performance follow-up, and data reliability. It requires close day-to-day collaboration with partner agencies, internal teams, and international stakeholders.
Reporting to the Head of Digital Acquisition, the Paid Acquisition Manager contributes to the smooth running of campaigns, ensures accurate tracking and reporting, and supports the identification of optimization opportunities across channels, countries, and partners, within defined budgets and frameworks.
This position does not include people management and is intended as a development role for a performance marketer looking to grow operational expertise in an international environment.
Key Responsibilities:
Agency Management & Performance Follow-up
- Support and manage day-to-day relationships with paid media agencies: run regular operational meetings, follow action plans, analyze performance, and compare results against objectives (CPA, ROAS, volume).
Operational Management of Paid Campaigns & Affiliate Program
- Monitor budgets and KPIs on a daily basis for paid acquisition campaigns across search, social, UGC-driven platforms, and other emerging channels; ensure campaign continuity and tracking reliability, optimize performance, manage the affiliate program (Awin), and support the launch of new channels and/or countries.
Campaign Execution, Project Management & Cross-team Coordination
- Support and contribute to the operational rollout of campaigns end-to-end: project management, coordination of creative and media briefs, collaboration on landing pages and A/B tests, and coordination with internal teams (design, product, marketing and international teams).
Tracking, Monitoring & Attribution
- Ensure data accuracy and proper tracking through tools such as Google Tag Manager, GA4, and Wizaly; identify and escalate tracking or attribution issues in collaboration with internal stakeholders and the support of our data agency.
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