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Paid Acquisition Manager
il y a 2 semaines
We're looking for a Paid Acquisition Manager to lead our performance marketing efforts.
This role is key to scaling efficiently: you will take ownership of Google Ads and Bing and oversee the operational performance of our agencies managing Meta, Pinterest, TikTok and future channels.
You will design, run, and optimize our acquisition engine to deliver strong growth across markets, while ensuring alignment with our brand and business strategy.
Your main missions
1. Own & internalize performance marketing
Take full ownership of Google Ads & Bing accounts (Search/ SEA, Display, PMax, App Campaigns).
Lead the migration from agency-managed operations to hybrid in-house managed operations, ensuring performance continuity.
Build and maintain account structure, naming conventions, tracking integrity, and testing roadmap in collaboration with our agency.
Define weekly and monthly action plans aligned with business goals.
Manage budgets, pacing, forecasts, and performance reviews across all countries in collaboration with our agency.
2. Lead cross-channel strategy & agency orchestration
Act as the operational point of contact for Meta/Pinterest/TikTok agency partners.
Ensure strong processes: brief quality, creative testing cadence, reporting expectations, and accountability.
Bridge the work of agencies and internal teams (Brand, Product, Analytics).
3. Build a data-driven, test-and-learn engine
Run structured experiments across channels, audiences, and messages.
Own dashboards with the Analytics team (tracking reliability, attribution, and incrementality tests).
Proactively identify growth opportunities by market, persona, or seasonality.
4. Collaborate cross-functionally
Work closely with Brand & Creative to ensure the right creatives are tested with the right audiences. Ensure we follow trends, gather learnings, and iterate efficiently on creatives.
Partner with local team to adapt our global acquisition strategy to the different countries HomeExchange is present in.
Partner with Data team to maintain clean tracking (GTM, S2S integrations, attribution sanity check).
Feed insights back into the global marketing strategy.
