Regional Pet Owner Engagement Manager

il y a 22 heures

RCARoyal Canin Aimargues, France Mars Temps plein

Job Description:

Regional Pet Owner Engagement Manager (F/M/X) 

Royal Canin, Sales & Marketing Department 

Location: Aimargues near Montpellier, France 
Permanent Contract 

***on-site job***

Are you a social media expert with a passion for pets and community building? Join us in shaping the future of pet owner engagement 

What are we looking for?

  • 2–5 years of experience in Brand Advocacy and Loyalty Marketing roles, ideally in multi-market or regional contexts. 

  • Languages: English mandatory; Spanish and/or Portuguese appreciated. 

  • Familiarity with Rapid Growth Markets is a plus. 

  • Social media affluent & highly experienced in both strategizing & executing influencer marketing campaigns 

  • Strong understanding of CRM platforms and loyalty program development. 

  • Ability to support local markets and manage global stakeholder relationships without direct authority. 

  • Excellent standalone skills for business strategy development and execution. 

  • Willingness to travel up to 20% of the time. 

What will be your key responsibilities?

  • Co-create Advocacy Marketing strategy with global and regional teams; develop frameworks and guidelines for influencer selection, content standards, and event amplification. 

  • Establish regional playbooks, codify learnings, and manage communities. 

  • Define KPIs, measure engagement and ROI, and connect loyalty programs to community engagement for impact analysis. 

  • Advise markets on Royal Canin Loyalty Programs, ensure tech compatibility, and optimize CRM and marketing automation. 

  • Partner with global and market teams on Global Digital Platform workstreams, tech solutions, and advocacy integration into regional roll-out plans. 

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

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