PR Coordinator USA

PR Coordinator - USA (Temporary Position)
Jimmy Fairly, opticians
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Boring? Expensive? Dull? That's what eyewear used to be.

Jimmy Fairly was born in Paris in 2010 with a mission to shake up the optical world: well-designed, high-quality glasses at fair prices—with a strong commitment to social impact.

Today, we have over 160 stores across Europe and the UK, and we're growing fast—opening 30 new locations each year. Our model is simple and powerful: fresh collections every six weeks, short-circuit manufacturing, and a seamless, style-driven customer journey.

In partnership with Restoring Vision, we donate a pair of glasses for every one sold—because good vision should be a right, not a luxury.

Job Description
Jimmy Fairly is looking for a dynamic PR Coordinator to join our US PR team, with the role based in New York City.

Reporting to the Global PR Director and working closely with the US PR and Marketing teams, you will be instrumental in driving brand visibility and influencer relations across the United States. You will participate in shaping and executing the PR and Influence strategy, tracking performance, and coordinating media and talent engagement.

Your mission
Your main responsibilities will include:

Influence & Talent

• Identify and select influential content creators, tastemakers, and Key Opinion Leaders (KOLs) to enhance brand awareness and community engagement.
• Collaborate with internal teams and external partners to design and deploy high-impact influencer campaigns.
• Manage influencer requests, including product gifting and sample logistics.
• Plan, organize, and oversee PR meetings in the brand's New York store throughout the year to showcase the collections and key news.
• Analyze the performance of influencer content and campaigns, contributing to weekly and monthly reports and strategic recommendations.
• Support the on site coordination and operational execution of brand events.

Press & Media

• Define the annual US press strategy, ensuring alignment with global communication objectives.
• Coordinate and oversee the production of media assets in collaboration with internal teams and external partners.
• Draft press releases highlighting product launches, collaborations, and brand news and ensure timely delivery, quality control, and alignment of all media assets with brand guidelines.
• Proactively manage media requests, including product shoots, interviews, and special projects.

Reporting
Monitor and analyze the performance of content and influencer campaigns to assess impact and ROI and contribute to the preparation of weekly and monthly performance reports for internal stakeholders.

Your profile
We are seeking a proactive, highly organized, and detail-oriented team player with a passion for the fashion and lifestyle industries and an established network in the US market.

Key Requirements

• 3-4 years of proven experience in Public Relations and Influence, either in-house or at an agency.
• Experience in a fast-paced, high-growth environment.
• A well-established network of content creators, tastemakers & KOLs, journalists and stylists in the US fashion and lifestyle space.
• Exceptional organizational skills, a rigorous approach, and keen attention to detail.
• A collaborative and proactive attitude with a demonstrated ability to build and maintain long-term relationships.
• Excellent written and verbal communication skills.

Jimmy Fairly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Applicants must be legally authorized to work in the United States.