CDI- Product PR Assistant H/F

Founded in Paris in 1937, Roger Vivier is the namesake Maison of one of the 20th century's most visionary talents in high fashion and luxury footwear. Known as the Fabergé of footwear and revered for his whimsical artistry and technical mastery, Monsieur Vivier revolutionized the silhouette of fashion with his sculptural heels and timeless creations, worn by style icons including Catherine Deneuve, Marlene Dietrich, Brigitte Bardot, Josephine Baker and Queen Elizabeth II.

Today, under the creative direction of Italian designer Gherardo Felloni, Roger Vivier continues to blend heritage and modernity. Felloni has reimagined the Maison's DNA with a bold, joyful design language—expanding the collections into handbags, jewellery, hats, and waistcoats.

Role Overview

We are looking for a dynamic and highly organized Product PR coordinator to join our Global Communications teams. This role plays a pivotal function in managing showroom samples globally for PR and VIP purposes and coordinating regional press efforts and product requests
.

Key Responsibilities

1.Global PR and VIP Sample Coordination

The role is responsible for the global coordination of PR and VIP samples across markets, ensuring timely and strategic sample allocations. He /she liaises with international PR and VIP teams to optimize sample circulation and maximize brand visibility.Oversees the internal tracking and management of sample movements for editorial, celebrity, and influencer placements. Collaborates cross-functionally with merchandising, logistics, and communications to align on seasonal priorities and ensure smooth sample operations. Supports special projects and events requiring dedicated sample planning

• Oversee the full lifecycle of global sample management—from showroom orders to global distribution for editorial, influencer, and celebrity placements.
• Coordinate seasonal sample orders for global press and celebrity usage across EMEA, Americas, and APAC, in collaboration with central and regional merchandising teams.
• In collaboration with Visual Merchandising, the role ensures regional showrooms are equipped with curated, relevant product selections aligned with global image strategy and local commercial insights.
• Manage seasonal gifting orders, coordinating with product development and regional teams to meet both strategic and local needs.
• Serve as the central point of contact at HQ for all sample movements, overseeing the Paris master set and its circulation pre-distribution.
• Strategically manage sample movements to minimize shipping costs while maximizing availability for
  editorial, red carpet opportunities
  .
• Ensure that each regional press showroom is equipped with a
  curated, relevant selection
  of seasonal looks, aligning both with
  global image strategy
  and
  regional sales insights
  .
• Facilitate and track made-to-order and special product requests for celebrities and key influencers, ensuring feasibility and timely delivery.
• Partner with product development and design to oversee VIP custom orders, ensuring product integrity and production deadlines are met.

2. Press Relations & Regional Coordination

• Handle daily press requests for all regions.
• Coordinate global press orders for editorials, VIP gifting, special projects, and ensure timely follow-up and delivery.
• Build and maintain strong relationships with regional media and KOLs.

3. Talent & Influencer Management

• Identify and research key talents (KOLs, VIPs) aligned with regional strategies.
• Manage day-to-day influencer dressing and gifting activities, custom orders as welll as MTO's.
• Support celebrity dressing for major cultural events (e.g. Cannes Film festival, Venice Film Festivals, Rome Film Festival), collaborating with local stylists and internal stakeholders.

4. Logistics & Budget

• Supervise all global sample logistics, particularly during key moments like collection launches and showroom transitions.
• Monitor and optimize shipping budgets and processes for the Paris office, flagging inefficiencies or overspend.
• Ensure cost-effective yet responsive solutions for urgent press and red-carpet needs.

5. Analysis & Reporting

• Analyze seasonal sample performance and editorial placements to inform future showroom strategies.
• Provide market input to support seasonal image and sample planning.
• Track and report on press coverage using tools like DMR, Campaygn, and Trybe.
• Maintain and update regional press and KOL databases.
• Prepare regular monthly and post-event reports.

Profile & Requirements

• Minimum 1 years' experience in fashion PR, product PR, ideally within a luxury or high-end environment.
• Knowledge of Southern Europe and Middle East markets and media landscapes.
• Solid understanding of the fashion PR calendar, from showroom deliveries to celebrity dressing timelines.
• Proven ability to manage complex projects, multitask, and coordinate across teams and geographies.
• Highly detail-oriented with strong editorial and product sensitivity.
• Experience with global logistics and shipping, including custom made processes.
• Fluent in English, Italian and French.
• Proficient in Excel, PLM systems, and sample management tools (e.g. Fashion GPS/Launchmetrics).

Le Groupe TOD'S promeut les valeurs d'inclusion et d'égalité totale entre les personnes dans toutes les étapes du recrutement.

Ainsi, conformément aux principes de notre Code d'Éthique et à la Politique de Protection de la Diversité, de l'Équité et de l'Inclusion, toutes les candidatures seront étudiées, sans distinction de genre, d'âge, de nationalité, de culture, de croyance religieuse ou d'orientation sexuelle.