Assistant Store Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today

.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communitie

**s.

JOB PURP**

OSE

As Assistant Store Manager, you will partner with the Store Manager to elevate store performance and inspire a high-performing team that delivers exceptional results. You will lead by example on the sales floor, driving category growth, coaching in the moment, and ensuring every client interaction reflects the Burberry Experience. Through strong leadership, commercial focus, and embodiment of our Burberry Behaviours, you will help create an environment where people and performance thrive toget

**her.

RESPONSIBIL**

• **ITIES

Inspire and lead th
e team to deliver exceptional results—enhancing selling skills, elevating service standards, and achieving sales goals and
- KPIs.Drive performance for your assigned ca
tegory, partnering with the Store Manager to optimise sell-through and deliver engaging product tra
- ining.Coach and motivate a client-focuse
d team to embody the Burberry Experience, ensuring every interaction reflects our luxury service stan
- dards.Champion clien
t flow and set the pace on the floor so every guest receives personalised, attentive se
- rvice.Foster collabo
ration across sales, stock, and operations teams to create a seamless and elevated client jo
- urney.Coach in rea
l time, recognising success and providing feedback after every client interaction to build skill and confi
- dence.Support talent growth and ret
ention, contributing to development plans, performance reviews, and onboarding of new jo
- iners.Handle complex HR m
atters, including performance improvement plans, disciplinary actions, and other sensitive employee issues in collaboration wi
- th HR.Manage union relatio
nships, collaborating constructively to create a positive working environment and achieve the best outcomes for both the team and the bus
- iness.Model the Burberry Expe
rience through your own client interactions and by reinforcing key behaviours through daily coa
- ching.Resolve complex client situ
ations with empathy and professionalism, escalating when nece
- ssary.Use digital
tools to enhance communication and elevate the client exper
- ience.Maintain operational exce
llence, ensuring compliance, security, and consistency in all proce
- dures.Foster an inclusive, high-energy work envir**
onment where people feel inspired to achieve their

**best.

PERSONAL**

• PROFILE

Advanced proficien
cy with POS
systems and retail operations pr
- ocesses.Proven abi
lity to manage complex client si
tuations with professionalism and empathy, including complaints, returns, repairs, and after-sales
- support
.Strong communication and interpersona
l skills, with the ability to engage clients and colleagues through polished, authentic d
- ialogue.Comfortabl
e using iphone and digit
al tools to enhance the client experience and support store ope
- rations.4–5 years of supervisory or management ex
perience within a high-volume, client-focused retail envi

ronment.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and ex

perience.