EU Product Comms Lead, The Sims

Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Global Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We're looking for our new EU Product Communications Lead for The Sims franchise.

This is a hybrid remote/in-office role from our Lyon or Guildford studio, but we can also consider remote within those locations.

This is a 12 month temporary position.

Reporting to the Integrated Communications Senior Manager, you will collaborate with teams around the business. You will ensure that our PR strategies are working in Europe and you will help to communicate how the roll-out of strategy, communication creative and activations can be most effective across our markets to ensure product campaigns are global. You will also be an important partner of the Brand Marketing Regional Leads and contributor to the EU integrated go-to-market plans.

A list of specific responsibilities and qualifications for this role can be found below.

• Work with the Global Communications team and Regional Brand teams, along with EU PR agencies across the organization to lead multifaceted plans and creative communications. strategies for The Sims franchise, ensuring they resonate across the regions.
• Help to ensure the powerful messages and storylines we deliver through PR meet the business and communication needs of International markets.
• Ensure accurate feedback on local executions to the global communications leads and Senior Manager.
• Coordinate and support respective agencies to pitch and place work in national, regional and local news outlets.
• Deliver reports on important campaign beats for each franchise giving both country breakdowns and a Pan-EU overview.
• Communicate with internal partners on upcoming content and activations
• Coordinate and share with the wider integrated communications team and brand partners your engagement best practices, and innovations highlighting your personal, and teams, successes and insights.
• Be able to provide insight into hot topics within the press to help develop messaging.
• Guide the franchise EU PR teams with their cross portfolio PR activations and general processes.
• Support the EU PR agency management with the implementation of annual reviews and any best practices.
• Guide a local PR agency when there is a need.

Qualifications

• Technical skills

• 5+ years of experience in communications, strategic media relations or public relations in multiple International territories.

• Measure PR efforts with PR monitoring tools to provide data-informed actions.
• Experience interpreting press feedback to make relevant recommendations.
• Planning, organizational, and task/project management abilities.
• Written and verbal communication skills in English, able to present plans and concepts in English.
• Familiar with collaborating in a global environment.
• Bachelor's degree (or similar) in Communications or Marketing, but not essential.

About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.