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Marketing Manager, Athletes and Partnerships

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Company description

blackcrows is an independent ski brand born in Chamonix, and embraced by mountain communities around the world. We design skis, outerwear and accessories with a relentless focus on performance, identity and style—objects shaped by a desire to merge beauty and efficiency.

Rooted in ski culture and driven by a spirit of freedom and adventure, blackcrows celebrates the mountains as a creative space. With offices in Chamonix, Paris and Los Angeles, a global distribution and own physical retail stores in key locations, the brand continues to expand its vision of contemporary skiing.

Job overview

We're looking for a Marketing Manager, Athletes and Partnerships to lead blackcrows' athlete and ambassador strategy and oversee brand activations that bring our spirit to life on and off the mountain. This role sits at the intersection of sport, culture, and brand — managing our global sports marketing program, leading select brand campaigns, and activating meaningful partnerships and events.

You'll manage a small team (2 people) and work closely with product, digital, and creative teams to ensure blackcrows' voice and energy are consistently expressed across every touchpoint.

Key responsabilities

Strategic Marketing / Comms Planning

  • Contribute (working alongside product teams and the rest of the marketing team) to short and mid-term brand plans – from yearly strategic marketing plan to weekly/monthly communications plan

  • Define who/what/how framework for each yearly brand moment, identifying and coordinating all key stakeholders that will contribute to the different brand campaigns / moments

  • Bring key campaigns to life holistically across all key customer touchpoints – online and offline

  • Co-own overall marketing plan definition and yearly budget bottom-up exercise

Sports Marketing

  • Lead the global athlete and ambassador program — from scouting and recruitment to negotiation, contracting, and relationship management.

  • Build long-term partnerships that align with the brand's values and creative vision.

  • Coordinate athlete involvement in product development, content creation, and brand storytelling.

  • Oversee athlete and ambassador budgets and performance metrics.

Brand Activations & Campaigns

  • Lead planning and execution of key physical brand activations (e.g. ski sauvage tests, events, community gatherings).

  • Develop and manage select brand campaigns, particularly athlete- or community-led initiatives.

  • Collaborate with creative, digital, and PR teams to ensure consistent and engaging campaigns delivery.

  • Identify and activate brand collaborations and partnerships that reinforce blackcrows' positioning and cultural relevance.

Leadership & Management

  • Manage and mentor two team members, fostering creativity, accountability, and collaboration.

  • Contribute to overall marketing strategy and budget planning.

  • Ensure a close connection between field marketing and global brand objectives.

This list is not exhaustive and may be added to and/or revised during your assignment, depending on our discussions and your interests.

Who You Are

  • You have a few years' experience in marketing, ideally within sports, outdoor, or lifestyle brands.
  • You understand ski culture deeply — not just the sport, but the spirit that surrounds it. You have a clear understanding of the movers and shakers and a keen eye to spot talents.
  • You're comfortable leading projects from concept to execution, even in a small, fast-moving organization.
  • You can balance strategic thinking with hands-on execution.
  • You have a progressive, creative approach to marketing — you see beyond traditional sponsorships toward meaningful cultural storytelling.
  • You're fluent in English and French (spoken and written).

More details on required soft-skills:

  • Result and detail-oriented: Able to manage details, to track progress efficiently and to deliver.
  • Entrepreneurial: Proactive with a willingness to take initiative and problem-solve, "doer", at easy in environment with limited resources
  • Collaborative: Works effectively with cross-functional teams and partners to achieve common goals.
  • Organized: Manages tasks, documents, and timelines to maintain efficiency. Ability to handle multiple projects simultaneously in a fast-paced, deadline-driven environment. Ability to report/alert pro-actively.
  • Active-listener and communicator: communicates clearly and concisely, ensuring all team members are aligned on expectations.

Physical Demands:

  • Ability to carry skis, packages, and boxes for events

Contract & conditions:

Start date: as soon as possible

Contract: permanent, full-time

Location: Chamonix or Paris

What we offer

  • The rare opportunity to be part of a small, passionate team shaping how a globally respected ski brand expresses itself — on snow, in culture, and through the people who embody our spirit.
  • Strong core values that make up our DNA as a company: fairness and caring, team spirit, positive attitude, open-mindedness, ski/outdoor culture

blackcrows is committed to providing a working environment that promotes diversity, inclusion and equal employment opportunity regardless of race, colour, gender, age, creed, religion, national or ethnic origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and expression, or any other legally protected status.

We also believe that fairness and diversity foster creativity and effectiveness, which in turn enhance Black Crows' performance in a sustainable way. We are committed to reflecting the society in which we live and the diversity of our customers.

We are committed to preventing all forms of discrimination and we need our employees to join us in this responsibility.