Senior Manager, Direct to Consumer Communication and Engagement Platforms

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This role is part of the Premium team managing Visa's Premium Core Products and benefits for France, Belgium, and Luxembourg.

As Senior Manager, you will play a critical strategic role in developing and executing our Direct-to-Consumer Strategy. You will lead a team of product managers in delivering a consistent multi-channel engagement approach — including the
my Visa
application — ensuring cardholders enjoy a seamless customer journey.

You will leverage your deep knowledge of product, industry, and technology to design channel-specific strategies that meet business objectives across the premium product range. The ultimate goal is to drive spend and penetration of Premium products in key consumer segments through compelling propositions and best-in-class experiences.

Key Responsibilities:

• Develop long-term business objectives and comprehensive product roadmaps.
• Represent engagement platforms with clients and markets from ideation through launch.
• Oversee pricing, budgeting, and P&L management.
• Identify and address potential issues and risks related to implementations and platform enhancements.
• Partner with global and European teams to secure alignment in strategy.
• Ensure strong cross-functional collaboration with internal teams (product, marketing, sourcing, sales, legal) and external partners (major issuing banks in France, Belgium, and Luxembourg).
• Engage directly with clients to present and refine roadmaps.
• Establish robust governance and risk management processes.
• Prioritize and deliver key initiatives with a fast, entrepreneurial approach.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. ​

Qualifications

Basic Qualifications:

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

6+ years in customer experience management within financial services, with proven expertise in website and/or app go-to-market support.

Strong understanding of the payments, benefits, and/or rewards landscape.

Excellent project management, stakeholder engagement, and communication skills.

Great written and verbal communication abilities.

Passion for customer experience, benefits, and rewards.

Solid understanding of modern technologies (e.g., APIs, cloud solutions).

Curious, analytical problem-solver who thrives in complex, high-stakes environments with a bias for action.

Strong leadership skills and the ability to inspire collaboration across geographies.

Fluent in French and English.

Comfortable navigating multi-stakeholder initiatives and driving change in fast-moving environments.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.