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Conseil - Marketing B2B F/M/X
il y a 2 semaines
Who are we?
Mantu is an independent international consulting player, founded in 2007. Bringing together expert and complementary brands, Mantu stands out for the breadth of its spectrum, responding to all business transformation challenges.
Its activities are divided into four practices:
Leadership & Advocacy, Technology, Brand Strategy & Experiences and Total Talent Management.
A wide range of skills, all serving a single mission: connecting and powering companies with leading teams and technology to succeed faster and sustainably.
From its headquarters in Geneva, Switzerland, Mantu relies on a community of 12,000 talented people in more than 60 countries on 5 continents and has a turnover of 1billion euros.
Job Description
As Director of B2B Marketing Consulting at L'Agence Mantu, you will lead strategic advisory and project management for a portfolio of major corporate clients. You will drive the definition and deployment of innovative marketing strategies, coordinate multi-disciplinary teams, and ensure the delivery of high-impact solutions.
Your missions
- Advise, manage, and develop a portfolio of major B2B accounts, building strong relationships with senior client stakeholders (CMO, marketing directors, sales ops, product leads)
- Define and maintain the marketing vision for each account: objectives, roadmap, priorities, KPIs
- Lead strategic consulting assignments: segmentation, messaging, channel mix, budget allocation, and governance
- Oversee the coordination of internal and external expertise: brand/copy, content, SEO/SEA, social, marketing automation/CRM, ABM, media, data/analytics, event
- Ensure the quality and consistency of deliverables across all channels
- Manage external partners and ensure alignment with agency standards
- Transform strategies into operational programs and campaigns (inbound/demand gen, ABM, nurturing, brand/content, events)
- Build and oversee customer journeys and scenarios (TOFU–MOFU–BOFU)
- Supervise the implementation of editorial calendars, paid campaigns, email/nurture, events, landing pages, and gated resources
- Define and monitor marketing-sales SLAs with commercial teams
- Model and analyze KPIs and dashboards; drive continuous optimization through test & learn initiatives
- Lead RFP responses and contribute to agency visibility through thought leadership and case studies
- Identify and propose up-/cross-sell opportunities and quarterly roadmaps to clients
- Foster innovation in marketing practices, including AI integration and responsible communication
- Support the training and development of consultants and project managers
Your profile
- Academic background in marketing, business, or communication
- Significant experience in B2B marketing consulting, account management, and strategic advisory
- Fluent in English (required)
- Advanced proficiency in CRM/MA tools, analytics/data platforms, SEO/SEA & social tools, and project management systems
- Experience with GDPR compliance and AI integration in marketing
- Strong leadership, coordination, and client relationship skills
- Analytical, strategic, and innovative mindset
What We Offer
- An international community bringing together 110+ different nationalities
- An environment where trust has a central place: 70% of our key leaders started their careers at the first level of responsibilities
- A robust training system with our internal Academy and 250+ available modules
- A vibrant workplace that frequently gathers for internal events (afterworks, team buildings, etc.)
- Strong commitments to CSR, notably through participation in our WeCare Together program
At L'Agence Mantu, we are committed to creating an inclusive environment for all talented people. We value diversity and encourage everyone to bring their unique perspectives to our community.
