marketing manager

À proposAt Coachello, we help organizations transform the way they develop their people through a unique combination of human coaching and AI. We are agrowing, bootstrapped company, building sustainably with a strong product, real traction, and long-term ambition. We already work with leading organizations, fromCAC 40 groupssuch as ENGIE, Enedis, and Allianz, tohigh-growth tech companieslike Adyen, Qonto, and Hyland.As we scale, we're looking for abold, strategic Marketing Managerto build demand, shape our brand, and connect marketing directly to revenue.You'll collaborate daily with the founders and work closely with Sales, CSM, Product, Coaching teams, and a marketing lead currently focused on SEO.Location:ParisDescriptif du posteWe are looking for aMarketing Managertoown demand generation and content, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.This is not a "campaign execution" role.This is abuilder role.Your Mission Is Simple And Ambitiousmake Coachello impossible to ignorefor HR, L&D, Talent leaders, managers, and CEOs.You Will Design And Execute a Marketing Strategy ThatCaptures existing demand (the 5% already in-market)Nurtures future demand (the 95%) by building memory, trust, and authorityMakes Sales easier, faster, and more effective0ur Core Belief About B2B MarketingWe Strongly Believe ThatAdvertising mostly reaches people who are not buying yetMarketing's real job is to build and refresh memory linksWhen buyers enter the market, they choose the brand they rememberContent, not ads alone, is the long-term growth leverGreat Companies Win Both GamesCapture demand todayBuild demand for tomorrowYou will be the owner of this strategy.What You'll DoOwn Demand Generation (End-to-End)Define and execute Coachello's demand generation strategyConnect content, SEO, email, events, and sales activation into one coherent systemPilot and grow our inbound engine, from first touch to sales handoverWork in tight alignment with Sales to ensure marketing directly supports revenueFeed inbound leads into Sales and nurture flowsEnsure marketing helps Sales start better conversations, not colder onesBuild and grow an engaged email audienceEventsDesign and execute high-impact events (webinars, roundtables, conferences) in close collaboration with SalesEnsure events support both brand visibility and demand generationTurn events into reusable content and sales follow-upsBuild Content as a Growth EngineContent Is Our Long-term Moat. You WillDefine the editorial strategy and content anglesTurn our unique data into high-value insights:Examples Of Content You'll Drive- "We analyzed X coaching sessions, here's what leaders struggle with most"- "What HR and L&D leaders are actually working on right now"- Data-driven LinkedIn posts, short videos, charts, checklists, templates- Sales Alignment, Testimonials & Case StudiesWork closely with AM and CSM to identify strong client stories and proof pointsCreate clear, credible testimonials and case studies that directly support Sales conversationsContinuously refresh sales assets based on real client outcomes.Product MarketingOwn product messaging, website copy, sales decks, case studies, and key assetsClarify what Coachello does, for whom, and why it mattersTranslate complex products (AI, coaching, data) into simple, compelling narrativesActivate the Team & Coach CommunityTurn employees and coaches into content multipliersCreate simple playbooks so content is shared consistentlyLead & Scale the FunctionManage and mentor a marketing leadBuild the foundations for a scalable marketing teamDefine priorities, rituals, and operating principlesProfil recherché4 years of experience in B2B marketing, ideally in startups or scale-upsFrench and English fluencyProven experience owning content, demand generation, or growthStrong writing skills and a clear point of viewComfortable working hands-on while thinking strategicallyExperience working closely with SalesCurious, data-informed, and opinionatedComfortable taking risks and being visibleWhy Join Coachello?A key leadership role with real ownershipDirect access to founders and decision-makingA rare opportunity to have an entrepreneurial roleStrong product, unique data, and real market pullBSPCE / equity packageThe chance to create a brand that shapes how people think about coaching, leadership, and workProcess de recrutementWe like to keep things simple, transparent, and human. Here's what you can expect: Intro Call (30 min) A first conversation with one of our founders to get to know each other, understand your motivations, and share more about Coachello's mission and culture. Second Interview (45 min) A follow-up conversation with another founder to dive deeper into your experience, your approach to customer success, and how you see yourself growing with us. Case Study (1 hour) You'll receive a short case study to prepare and present. It's designed to simulate real-life situations you might face in the role, and to let us see how you think, prioritize, and communicate. Team Lunch (Informal) A casual lunch with part of the team — to get to know each other better, see if there's a natural cultural fit, and give you a feel for the Coachello vibe. Reference Check & Offer If all goes well, we'll move quickly to make you an offer and welcome you aboardInformations complémentairesType de contrat : CDIDate de début : 31 janvier 2026Lieu : ParisNiveau d'études : Bac +3Expérience : > 3 ansTélétravail ponctuel autorisé