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Assistant Store Manager

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INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.   

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. 

JOB PURPOSE

As Assistant Store Manager, you will partner with the Store Manager to elevate store performance and inspire a high-performing team that delivers exceptional results. You will lead by example on the sales floor, driving category growth, coaching in the moment, and ensuring every client interaction reflects the Burberry Experience. Through strong leadership, commercial focus, and embodiment of our Burberry Behaviours, you will help create an environment where people and performance thrive together. 

RESPONSIBILITIES
  • Inspire and lead the team to deliver exceptional results—enhancing selling skills, elevating service standards, and achieving sales goals and KPIs.
  • Drive performance for your assigned category, partnering with the Store Manager to optimise sell-through and deliver engaging product training.
  • Coach and motivate a client-focused team to embody the Burberry Experience, ensuring every interaction reflects our luxury service standards.
  • Champion client flow and set the pace on the floor so every guest receives personalised, attentive service.
  • Foster collaboration across sales, stock, and operations teams to create a seamless and elevated client journey.
  • Coach in real time, recognising success and providing feedback after every client interaction to build skill and confidence.
  • Support talent growth and retention, contributing to development plans, performance reviews, and onboarding of new joiners.
  • Handle complex HR matters, including performance improvement plans, disciplinary actions, and other sensitive employee issues in collaboration with HR.
  • Manage union relationships, collaborating constructively to create a positive working environment and achieve the best outcomes for both the team and the business.
  • Model the Burberry Experience through your own client interactions and by reinforcing key behaviours through daily coaching.
  • Resolve complex client situations with empathy and professionalism, escalating when necessary.
  • Use digital tools to enhance communication and elevate the client experience.
  • Maintain operational excellence, ensuring compliance, security, and consistency in all procedures.
  • Foster an inclusive, high-energy work environment where people feel inspired to achieve their best.
PERSONAL PROFILE
  • Advanced proficiency with POS systems and retail operations processes.
  • Proven ability to manage complex client situations with professionalism and empathy, including complaints, returns, repairs, and after-sales support.
  • Strong communication and interpersonal skills, with the ability to engage clients and colleagues through polished, authentic dialogue.
  • Comfortable using iphone and digital tools to enhance the client experience and support store operations.
  • 4–5 years of supervisory or management experience within a high-volume, client-focused retail environment.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.