Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote

Job Type: Full Time, Permanent

About AIM: 

AIM is a Canadian technology company that helps organizations modernize their systems through advanced API management, cloud engineering, security solutions, and full-stack software development. Our teams work across North America and globally, delivering stable, scalable, and secure digital platforms for enterprise clients.

We take pride in being hands-on, collaborative, and focused on delivering real results for our clients. As we grow, we are expanding our marketing team to strengthen our brand presence and support our next stage of growth.

Position Overview

The Digital Marketing Specialist helps shape AIM's online presence and supports our overall marketing and communications strategy. We are seeking a detail-oriented and data-driven individual to support our marketing, sales, and business development teams with actionable insights. The ideal candidate will analyze market trends, customer behavior, campaign performance, and competitive landscapes to help optimize strategic decisions and improve ROI. You will work across web, analytics, paid media, SEO, email, and digital content to increase awareness, engagement, and revenue.

This role reports to the Director of Digital Transformation, and works closely with the Content and Social Media Specialist.

Key Responsibilities

Data Analysis & Reporting

• Collect, clean, and analyze data from multiple sources (CRM, website analytics, marketing automation tools, social media, etc.).
• Monitor and evaluate the effectiveness of marketing campaigns and initiatives.
• Build dashboards, scorecards, and weekly/monthly reports for key stakeholders.
• Identify patterns, trends, and opportunities for growth.

Market & Competitor Intelligence

• Conduct market research to understand industry trends, customer segments, and emerging opportunities.
• Track competitor activities, pricing strategies, and product positioning.
• Support development of data-driven go-to-market and positioning strategies.

Customer Insights

• Analyze customer behavior and segmentation to improve targeting and personalization.
• Support customer journey mapping and funnel performance optimization.
• Provide insights to improve acquisition, retention, and customer lifetime value.

Digital Campaigns & Growth

• Plan, run, and optimize digital campaigns across Google Ads, LinkedIN, SEO, SEM, email, and content marketing campaigns.
• Build measurable campaigns that drive awareness, engagement, and quality leads.
• Develop newsletters, email marketing workflows, and e-blasts.
• Manage CRM segmentation and maintain clean, accurate data

Cross-Functional Collaboration

• Work closely with marketing, product, and sales teams to align analytics with business goals.
• Support strategic planning with data-driven insights and forecasting.
• Present findings and recommendations to leadership in a clear and compelling manner.
• Partner closely with the content owners on integrated campaigns

What You Bring:

Professional Experience:

• Bachelor's degree in Marketing, digital marketing, New Media, or equivalent experience.
• Experience in sectors like arts, culture, athletics, or community organizations is an asset.
• Experience building or improving digital marketing structure in a growing organization
• 3-5 years of digital marketing experience.

Technical Skills:

• Intermediate understanding of website development and working knowledge of WordPress/Elementor.
• Solid understanding of SEO and SEM, including keyword search, link-building, and performance optimization.
• Experience with Google Ads, Google Analytics, Tag Manager, and LinkedIN. 
• Hands on experience with CRM systems and database management
• Familiarity with marketing automation systems (e.g., HubSpot, Salesforce, Marketo).
• Proficiency in Constant Contact or similar email tools.
• Strong experience with Canva, Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects.
• Strong analytical skills with the ability to interpret data, identify trends, and produce actionable insights.

Soft Skills:

• Excellent written, verbal and presentation skills.
• Strong organizational skills and attention to detail.
• Confident, proactive, and comfortable working both independently and with cross-functional teams.
• Able to manage multiple projects under deadlines with shifting priorities.

Key Competencies

• Critical thinking and problem-solving
• Attention to detail
• Strong business acumen
• Ability to manage multiple priorities
• Collaboration and communication

Nice to Have

• Google Ads and Google Analytics certification.
• Collaboration with cross-functional marketing and product teams.