Omnichannel Strategy Manager- eRetailers

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we
create amazing outdoor experiences
-
for adventurers, by adventurers.

Come help shape the growth of Johnson Outdoors by driving the growth of the omnichannel and e-retail business by creating and executing digital strategies that enhance online visibility, optimize the digital shelf, and increase conversion. Collaborate cross-functionally with internal teams, sales, and account leads to align initiatives and deliver seamless customer experiences for our national e-retailers.

This role can ideally be located at Headquarters in Racine, Wisconsin or
REMOTE
for the right background/experience.

Check out our iconic outdoor brands in Fishing, Watercraft, Camping and Diving

Key Responsibilities:

Strategy Execution and Support:

• Strategy creation and implementation: Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e-retailers.
• Campaign coordination: Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners.
• Sales support: Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer-specific strategies and sales objectives.

Omnichannel Digital Strategy Management:

• BU Collaboration: Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same.
• Promotion execution: Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data.
• Digital shelf optimization: Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates.
• Marketing support: Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales.

Performance Improvements:

• Market analysis: Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments.
• Competitive analysis: Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning.

• Performance tracking: Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics.

• Other:
  Performs other duties as assigned.

Knowledge & Background Requirements:

• Typically requires a bachelor's degree in marketing, business or equivalent

• Typically requires a minimum of 4-6 years of progressive experience managing or supporting omnichannel digital strategies with major national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).

• Strong project management skills, with the ability to juggle multiple tasks and priorities in a fast-paced environment.

• Proficiency in eCommerce tools and platforms and an understanding of digital shelf best practices.

• Analytical skills to interpret sales data and campaign performance and make recommendations for continuous improvement.

• Effective communication skills to coordinate with sales, account leads, and digital teams, ensuring alignment across all activities.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

• Share in the company's success -
  Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find your work/life balance
  with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career
  with training opportunities including our tuition assistance program.
• Plan for your future
  with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at

to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries, and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.