Chief Marketing Officer

Onoff Telecom is a European neo-telecom and SaaS company redefining how people and businesses communicate. Founded by Taïg Khris, Onoff merges software agility with telecom reliability to create simple, powerful, and borderless communication experiences.

With 100+ team members from 30+ nationalities across Paris and Tallinn, Onoff operates through four products:

• Onoff Number – B2C app for international numbers.
• Onoff Business – SaaS solution for corporate mobile fleet management.
• Onoff Travel – eSIM travel connectivity for global users.
• Onoff Mobile – the upcoming "super-app" uniting connectivity, productivity, and communication.

Vision: to empower professionals and businesses to communicate smarter, faster, and more freely.

Why now

Onoff is entering a pivotal growth phase, evolving from telecom disruptor to global SaaS brand — a moment for the CMO to shape its story, scale multi-product growth, and build a world-class marketing engine.

Core Missions & Priorities

The CMO will lead Onoff's marketing transformation, combining creativity, product excellence, and data-driven performance to deliver measurable growth across both Onoff Mobile (prosumer) and Onoff Business (B2B), positioning Onoff as a premium, human-centered European brand.

1. Build Onoff's Growth Engine

Design and execute scalable acquisition, activation, and retention strategies across

Onoff Mobile, Business, Travel, and Number.

Own performance marketing, SEO/ASO, CRM, and lifecycle automation to drive measurable growth (CAC, LTV, churn).

2. Strengthen Product–Marketing Synergy

Work closely with Product and Tech teams to craft clear value-based narratives and deliver impactful go-to-market strategies for every product launch.

3. Architect and Elevate the Brand

Create a unified brand system across all product lines and craft a strong, human identity that resonates across B2B and B2C audiences.

Lead content, PR, and communication initiatives to position Onoff as a leading European neo-telecom brand.

4. Build and Scale the Team

Lead and mentor a marketing team of 6–8 people. Foster collaboration, accountability, and a test-and-learn culture.

Select and manage top-performing agencies and partners (PR, SEA/SEO, creative, media).

5. Lay the Foundations for Sustainable Growth (First 12 Months)

• Deliver a unified brand architecture and refreshed visual identity.
• Launch and scale the growth engine for Onoff Mobile.
• Build marketing performance dashboards and KPIs (ARR, CAC/LTV, retention).
• Structure marketing operations and tech stack (CRM, automation, analytics).

Key Responsibilities

A. Strategy & Leadership

• Define and execute the global marketing strategy aligned with business OKRs.
• Balance long-term brand equity with short-term performance goals.
• Collaborate with the Deputy CEO, Founder, and Head of Sales on cross-functional priorities.

B. Growth & Product Marketing

• Lead acquisition, retention, and lifecycle marketing across all products.
• Align product launches with clear value propositions and data-driven storytelling.
• Optimize performance and marketing ROI through experimentation.

C. Brand, Communication & Partnerships

• Build a coherent brand across markets and audiences.
• Oversee content, PR, and creative initiatives.
• Manage external agencies for media buying, SEA/SEO, and brand campaigns.

D. Team, Tools & Culture

• Grow and mentor a multidisciplinary team.
• Implement and scale marketing tools (CRM, analytics, automation).
• Instill a culture of ownership, experimentation, and learning.

Key KPIs

• ARR / MRR growth per product line
• CAC, LTV, and payback ratio
• Churn reduction & retention rate
• Brand awareness and NPS evolution
• App installs, activation rate, and conversion funnel efficiency
• Marketing ROI and budget optimization
• Performance of agencies and partners
• Team engagement and talent growth

Ideal Profile

• Experience: 10+ years in senior marketing roles in SaaS, tech, or app-based environments; proven experience leading growth or brand transformation.
• Expertise: Product marketing, app growth, lifecycle marketing, analytics, and performance.
• Leadership: Strategic yet hands-on. Able to scale, coach, and build from scratch.
• Mindset: Entrepreneurial, analytical, creative, and execution-driven.
• Language: Fluent in English and French (mandatory).

Telecom background is a plus; curiosity and adaptability are essential.

Compensation & Benefits

• Competitive executive compensation (fixed + variable)
• Equity or long-term incentive plan
• Hybrid work model (Paris office + remote flexibility twice per week)

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