Sales Marketing Manager
il y a 3 jours
Key Responsibilities:
- Strategic Marketing & Analysis: Conduct and execute strategic marketing plans for the French and broader EU IVD market. Conduct market research, competitor analysis, and identify growth opportunities.
- Product Liaison: Act as the key bridge between Chinese Marketing/R&D and the European market. Voice local needs for product localization and contribute to launch plans.
- KOL & Expert Network: Identify, engage, and build lasting relationships with Key Opinion Leaders (KOLs) in clinical labs, hospitals, and public health institutions.. Organize advisory boards and scientific roundtables.
- Promotion & Events: Lead participation in key international congresses (e.g., MEDICA, EuroMedlab). Moderate satellite symposia and scientific discussions.
- Sales Enablement: Provide high-level market and scientific support for future commercial teams.
Qualifications:
- Experience: 5+ years in the IVD or medical device industry, with in marketing, product management, or strategic market development. Solid understanding of molecular diagnostics/IVD is required.
- Hard Skills: Excellent strategic thinking and market analysis. Strong ability to engage scientific and clinical stakeholders. Proven track record in KOL development and scientific communication. Knowledge of EU IVDR regulations is advantageous.
- Languages:Fluent in French and English. Chinese is an asset.
- Soft Skills: Ability to work autonomously and manage multiple projects. Strong understanding of the French healthcare system and EU IVD market dynamics.Strong networking capabilities and influence. Exceptional cross-cultural communication and coordination skills.
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