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Marketing Manager
il y a 2 heures
The Company
Imerys is the world's leading supplier of mineral-based specialty solutions for the industry with €3.6 billion in revenue and 12,400 employees in 40 countries in 2024. The Group offers high value-added and functional solutions to a wide range of industries and fast-growing markets such as solutions for the energy transition and sustainable construction, as well as natural solutions for consumer goods. Imerys draws on its understanding of applications, technological knowledge, and expertise in material science to deliver solutions which contribute essential properties to customers' products and their performance. As part of its commitment to responsible development, Imerys promotes environmentally friendly products and processes in addition to supporting its customers in their decarbonization efforts.
Imerys is listed on Euronext Paris (France) with the ticker symbol NK.PA.
The Position
Marketing Manager - Refractory Producers H/F
Job Summary
*JOB SUMMARY/PURPOSE*
Reporting to the Marketing Director, the marketing manager is in charge of analysing market intelligence (market dynamics, customer, competition, technology), to develop long term analyses of key drivers of change within the industry and the macro impacts on product offering and value proposition and developing-implementing the marketing strategies to support the business.
The role spans multiple functions, notably sales, marketing, communication, technical support, R&D, product managements, strategy
The Marketing Manager Will
- Analyses quantitative data from multiple sources: follow-up on key raw material, competition (news, import/export,…), customer and market trends, and collaborates with sales (KAM & local sales team), marketing (pricing analyst) and other teams.
- Supports and provides qualitative information to the sales and marketing team through the administration of an internal Intelligence Market Portal which is the digital platform to share all types of information, news, kit and dashboards to the refractory team.
- Participates in strategic marketing studies, product portfolio reviews, business strategy studies etc.
The position requires a sharp analytical mindset, a strong business acumen, and a genuine interest in industrial sectors such as Iron & steelmaking, cement, mining, construction materials (concrete, bricks, refractories).
Key Tasks And Responsibilities
*Market Environment & Competitive Intelligence (50%)*
Enhance the market dashboards (monthly, quarterly) integrating:
Market economic indicators
- Raw material price indicators
- Competition Import / Export
- Imerys Sales
- Price benchmarks
Technical trends
Monitor and report qualitative competition and customer strategic and commercial moves.
- Update the pricing guidelines document based on quantitative and qualitative analysis.
Conduct continuous improvement and update on digital refractory marketing dashboards and platforms
Intelligence Market Portal
- CRM (SalesForce)
- Spot Price Offer
- Other digital tools
*Operational Marketing %)*
- Participate external event as Imerys representative
- Provide marketing support/content for internal and external events (e.g. Commercial meeting, technical conferences), including content preparation and analysis support
- Develop and maintain structured customer profiles to help refine commercial targeting and value proposition
- Support the deployment of marketing tools (e.g. digital brochures, presentation kits, Technical Data Sheets, commercial dashboards)
- Coordinate with communication and product management teams to ensure consistent messaging and positioning across geographies
*Strategic Marketing %)*
- Identify and conduct in-depth research of new opportunities and future market trends
- Build up business cases, business plans & business models
- Support in defining and implementing our Refractory segment's long terms strategy
- Support M&A project on Sales & Marketing related topics
*JOB SPECIFICATIONS*
Master's degree in Business, Marketing, Engineering, or related fields with 5 years of equivalent work-related experience in B2B sales and marketing or business analysis. Previous exposure to technical and/or industrial environments is strongly preferred (refractory, steel, metallurgy, ceramics, cement, concrete, construction materials...).
- Understanding of the refractory markets: applications, customers/players, products
- Excellent marketing analyst-reporting skills and data management
- Proficient in digital marketing tools (CRM sales force, Linkedin, SAP analytics …) and advanced level inMicrosoft suite and/or Google workspace
- Customer oriented mind-set
- Good interpersonal capabilities in order to liaise with cross-functional and multicultural teams.
- Good problem solving & strategic thinking skills
- Experience creating detailed reports with high level of attention to detail & data integrity
- Good communication skill and experienced in giving presentation
- Strong time management skills, agility, adaptability to changes & reactivity are absolute must
- Capacity to work independently and with a global team on both marketing and transversal topics
- English: fluent (international environment)
- Up to 10% travel
Position Type
Full time
and
Permanent
Only technical issues will be monitored through the below inbox:
recruiting.support@
PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED.
To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.
*IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.*
