Head of Strategic Marketing

As Head of Strategic Marketing, you will shape the next chapter of Evaneos' growth story. Your mission? Identify, validate, and develop the most promising traveler segments and travel offers to guide where we invest and where we won't, over the next 1 to 3 years.

This is a hands-on, strategic, and impact-driven role. From insight to action, you'll lead the full journey: market and traveler research, testable hypotheses, cross-functional pilots, offer and product evolution, performance monitoring, and continuous iteration. Your success will directly shape Evaneos' future direction and impact the way thousands of travelers experience local, meaningful travel.

Reporting to Romain, our Executive Member in charge of Strategic Development, Product & Innovation, you will join and lead the Strategic Marketing team. Currently composed of one Category Project Manager, the team is expected to grow with two new hires in 2026.

You will also collaborate closely with:

• Product Management, Product Design & Data Product

• Offer Supply teams

• Brand, Growth, and International Marketing teams

• Innovation, AI, and Strategic Incubation teams

As you'll see just below, this role isn't about performance marketing, communication, or advisory strategy. It's about leading from insight to execution, turning understanding into bold choices, real-world tests, and measurable business impact, in close collaboration with cross-functional teams.

 Traveler segmentation & opportunity framing

• Identify and prioritize high-potential traveler segments based on needs, motivations, and value potential.

• Monitor emerging behaviors, market trends, and competitive dynamics to shape bold, testable hypotheses about where Evaneos should grow, and where we shouldn't.

 Validation, performance tracking & strategic recommendations

• Design and run quantitative analyses (performance data, funnel metrics, surveys), lead qualitative research (traveler interviews, user research, agency feedback, field insights)

• Combine internal data, benchmarks, and real-world tests to validate or discard opportunities

• Translate insights into clear, actionable recommendations and business cases that guide strategic and operational decisions

 Offer strategy & cross-functional execution

• Define who we're targeting, the needs we're addressing, and why it matters with sharp positioning and value propositions for each key offer or collection.

• Work closely with Offer Supply and Product teams to translate strategic choices into concrete evolutions

• Build and lead 360° action plans across Product, Offer, Supply, Marketing, and Innovation, ensuring clarity on goals, KPIs, milestones, and ownership.

• Act as the owner of each plan, accountable for progress, delivery, and results over time, and adjust direction based on performance, learnings, and feedback.

 Impact tracking & iteration

• Monitor and own outcomes of each initiative over time - and not just at launch, using relevant business, performance, usage, and value KPIs

• Make informed strategic calls based on results and learnings: scale, refine, pause, or stop

• Document and capitalize on learnings to fuel continuous improvement and future strategic bets.

 Team leadership & collaboration

• Guide, support, and grow the Strategic Marketing team through clear objectives and motivating priorities, while fostering a culture of performance, learning, and continuous improvement.

• Act as a trusted strategic and operational partner to cross-functional teams and collaborate closely with the Innovation & Incubation teams to explore and shape the next big ideas.

• Shape Evaneos' growth priorities: You identify, validate, and lead a strategic roadmap that directly influences where we grow, how we grow, and what we offer next, thanks to bold choices.

• Own the full journey: From research to test, decisions, and performance, you lead every stage, not only strategy or ideas.

• A strategic, cross-functional role: As a key partner to Product, Marketing, Innovation, and the Executive team, you help align vision, action, and long-term impact across the company.

• La Voyagerie – Our bright and vibrant HQ in the 9th arrondissement is more than an office: it's a hub for inspiration, creativity, and daily interactions with others

• Weekly remote flexibility – Enjoy up to 2 teleworking days per week, balancing focus time at home and collaborative moments at the office.

• Travelling teleworking– The flexibility to work from different countries or regions multiple times a year.

• Travel budget – Experience Evaneos services firsthand with dedicated travel perks.

• Well-being activities – Yoga, meditation, partially covered sports memberships through Gymlib, music, and board games groups.

• Community & team events – Cultural lunches, after-works, annual seminars, weekly team meetings

And even more

Salary range is €80-86K€, including a 6K€ variable bonus. Transparent salary decisions based on clear benchmarks, career progression frameworks, and peer alignment to ensure fairness.