Head of Marketing
Il y a 15 minutes
Budget: selon profil
Le poste
Nous recherchons un·e
Head of Marketing / VP Marketing
pour une startup B2B spécialisée dans l'adoption de l'IA générative au sein des entreprises.
Le rôle est à la fois stratégique et opérationnel : structurer la fonction marketing, renforcer le positionnement de la marque et accompagner Mendo dans une phase clé de passage à l'échelle.
Vous interviendrez dans un contexte de croissance, avec un produit déjà adopté par de grands comptes, et des enjeux forts de visibilité, d'acquisition et de structuration.
Vos missions
- Définir et piloter la stratégie marketing globale (branding, positionnement, messaging)
- Structurer la fonction marketing pour accompagner la phase de scale
- Développer la notoriété de la marque auprès des décideurs B2B
- Piloter et optimiser les leviers d'acquisition, avec une forte composante événements
- Concevoir et organiser des événements corporate (salons, forums, événements clients), principal canal d'acquisition aujourd'hui
- Manager et faire monter en compétence une équipe marketing (≥ 2 personnes)
- Mettre en place des process, outils et indicateurs pour piloter la performance marketing
- Travailler en étroite collaboration avec les équipes Sales et Produit
Votre profil
- 5 à 10 ans d'expérience en marketing
- Poste actuel ou récent : Head of Marketing / VP Marketing
- Expérience sur un produit en phase de transition entre early stage et scale
- Expérience managériale confirmée (au moins 2 personnes)
- Profil à dominante Branding, avec de solides compétences en Growth
- Expérience significative dans l'organisation d'événements corporate
- Capacité à structurer, prioriser et faire grandir une fonction marketing
- Français et anglais courants
- Poste basé à Paris
Pourquoi rejoindre ce projet ?
- Un rôle clé et structurant dans une startup IA en forte croissance
- Une vraie latitude stratégique et un fort impact business
- Un produit au cœur des enjeux actuels d'adoption de l'IA générative
- Un environnement exigeant, entrepreneurial et en construction
- Une équipe engagée, orientée qualité et impact
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