Chief Marketing Officer Co-founder
il y a 1 semaine
Next2U is a human-first emotional support platform designed to help men navigate loneliness, stress, and the quiet struggles they rarely talk about. Through warm, real conversations with trained listeners, we offer a safe, stigma-free space for men to open up about both the difficult and beautiful moments in life. We're building a new category at the intersection of mental wellbeing, real-time human connection, and accessible emotional support. As we begin, we're looking for a mission-driven CMO who can craft our brand, shape our growth engine, and lead us into becoming the most trusted emotional-support brand for men globally.
As our CMO, you will build and lead the entire marketing function from GTM strategy, brand identity and user acquisition to community, partnerships, creators, and growth funnels. You will craft the emotional storytelling that defines Next2U and build a scalable, sustainable growth engine that turns a meaningful mission into a global movement.
What You will do -
Define Next2U's brand voice, emotional narrative, and identity.
Build a warm, trustworthy brand for men seeking support and connection.
Oversee design, communication guidelines, tone, and storytelling across all channels.
Own the growth strategy across paid, organic, influencer, partnerships, and community channels.
Build a predictable acquisition loop driven by content, creators, and trust.
Analyze funnel performance, retention drivers, and CAC/LTV dynamics.
Create content systems that educate, inspire, and emotionally resonate with men.
Build a powerful community engine across TikTok, Instagram, YouTube, Discord, and podcasts.
Drive authentic conversations around loneliness, relationships, masculinity, mental health, and life stories.
Lead partnerships with creators, therapists, men's wellbeing organisations, and corporates.
Build and lead a world-class marketing and content team.
Establish processes for experimentation, performance measurement, and rapid learning.
Foster a culture of empathy, creativity, and bold storytelling.
What we are looking for -
7+ years in marketing, brand management, community building or growth roles.
Experience in consumer tech, mental health, social apps, wellness, D2C, or creator-driven brands (bonus).
A deep understanding of emotional storytelling and human behavior.
Proven success building brands from early-stage or creating strong social/digital presence.
Experience managing paid marketing, funnel optimization, and attribution.
Ability to move fast, experiment, iterate, and work with ambiguity.
Empathy-driven leader with strong communication, collaboration, and creative instincts.
A person who genuinely cares about the wellbeing of others.
What we value -
Warmth and authenticity
User-first, human-first thinking
Storytelling that sparks connection
Integrity, trust, and vulnerability
Bias for action and experimentation
Hunger to build meaningful things that matter
What we offer -
Founder-level equity
Ownership from day one
Freedom to build a category-defining brand
A mission that genuinely improves lives
Flexibility to work remotely or in-person
If you want to craft a brand that makes men feel understood, supported, less alone and help build one of the most emotionally impactful product, we'd love to hear from you.
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