Head of Marketing France

Overview

At VELUX, we offer the opportunity to lead with purpose. As the global market leader in sustainable indoor living, we are committed to improving the life of people and planet through daylight and fresh air. Joining us means stepping into a world of opportunities — if you have the drive and ambition to seize them.

As Head of Marketing , you will be a key member of the Market Leadership Team with shared accountability for market growth. You will own the local marketing planning & execution and lead a team of experts. Analytical and hands-on, you will ensure seamless integration between Marketing and Sales while representing the voice of the market within the regional and global VELUX organisation..

Key Responsibilities

1. Marketing Planning

• Own and lead the local marketing plan, ensuring strong alignment with market priorities, customer insights, and competitive situation.
• Act as sparring partner to the Managing Director on brand, customer, and commercial strategy.
• Lead local campaign planning and adaptation of regional/global activities.
• Prioritise focus areas and investments to maximise impact and market growth.
• Represent the market needs towards regional and global teams, ensuring local requirements influence planning, content, and investment decisions.

2. Marketing Execution & Performance

• Ensure high-quality execution of all local marketing activities across the full funnel, including awareness, consideration, lead generation, and conversion.
• Own SQL demand drivers and end-to-end follow up of lead generations to Advisory Services and Installer networks.
• Monitor and optimise performance of all initiatives, ensuring clear KPIs, accurate tracking, and continuous improvement.
• Ensure all communication activities comply with global brand guidelines.
• Build synergies between local and regional marketing to optimise resources, content, and investments.

3. Financial & Budget Management

• Own and manage the local marketing budget in alignment with strategic priorities and Market Plans.
• Optimize investments planning across activities based on market needs.
• Lead budgeting, performance reporting, and spend governance in collaboration with the Managing Director and Regional Marketing.
• Ensure optimal ROI on local marketing investments and provide financial insights and recommendations.

4. Team Leadership & Capability Building

• Lead, mentor, and develop the local Marketing team, fostering a culture of high performance, accountability, and continuous growth.
• Build an agile high performing team with strong customer-centric and operational capabilities.
• Promote an inclusive, collaborative, and feedback-driven work environment.
• Lead change management initiatives and support strategic transformation projects across the organisation.

5. Cross-Functional & Regional Collaboration

• Work closely with Sales, Customer Service, and support functions to create an integrated commercial approach.
• Collaborate with regional marketing to align on strategy, priorities, and campaign implementation.
• Share local insights, best practices, and learnings across the Southwest Europe region and beyond.
• Provide clear, data-backed insights and recommendations to senior management, enabling sound commercial decision-making.

What we look for

Strategic & Analytical Skills

• Proven ability to develop and execute marketing plans aligned with business and regional/global objectives.
• Strong analytical skills with the ability to translate data into insights and actionable decisions.
• Solid financial experience in budget management, forecasting, and ROI optimisation.

Leadership & People Management

• Leader with a track record in building and motivating teams, driving transformation, and delivering measurable impact.
• Ability to inspire, empower, and develop high-performing talents.
• Skilled in navigating matrix organisations and influencing diverse stakeholders.

Communication & Collaboration

• Excellent communication and presentation skills as well as local language with ability to engage a wide range of audiences, including senior leaders and external partners.
• Strong interpersonal skills with the ability to build trustful relationships.
• Fluency in French and English; Dutch is a plus depending on the market.

Technical & Professional Background

• Proficiency in operational marketing, digital tools, and marketing platforms.
• Experience working in multicultural, cross-functional environments.
• Master's degree in Marketing, Communications, Business, or a related field.
• Experience in home improvement, building materials, FMCG, or B2B2C environments is a strong advantage.

Direct reports:

• Local Marketing team in France & Belgium

Key Performance Metrics:

• Brand Awareness
• Marketing contribution to SQL and funnel performance
• ROI and budget efficiency
• Quality and impact of campaign execution
• Team development and capabilities

Why Join Us?

We're on a mission to help people transform their homes and workplaces into healthier, brighter spaces through daylight and fresh air. Join a company that values innovation, sustainability, and human-centric design. You'll be part of a passionate team where your leadership will shape both the marketing backbone of our business.