Country Manager Benelux

AboutBrakson est un groupe français indépendant créé par Yoann NUSSBAUMER, entrepreneur dans le numérique. Depuis 2008, les sociétés du groupe développent des solutions pour faciliter l'adoption de moyens de transport plus écologiques et des énergies renouvelables.On y retrouve Chargemap qui est une entreprise ambitieuse qui facilite la recharge des véhicules électriques. Son application mobile et son système de paiement aident plus d'un million de conducteurs de voitures électriques à se recharger partout en Europe.Saabre est un éditeur de site média (Automobile-propre, Révolution Energétique, Cleanrider) s'adressant à une audience intéressée sur le secteur automobile notamment électrique, mais elle commence à se diversifier avec des orientations sur les problématiques écologiques plus globales (mobilité douce, transition énergétique…)Enfin Mister EV qui conçoit et commercialise des produits destinés à la recharge des véhicules électriques. L'entreprise propose ainsi des câbles de recharge sur mesure, des bornes de recharge mobiles et des bornes de recharge accélérées murales pour toutes marques de véhicules.Job DescriptionFor over ten years, Chargemap has worked to simplify electric vehicle charging. As a leading player in France, we support millions of drivers and businesses with reliable, accessible solutions built for everyday use.Our Products Cover The Entire User And Customer Journeya free mobile app widely used across Europe;the Chargemap Pass, offering access to a vast network of charging stations;a comprehensive B2B platform for managing employee charging;tools for charging networks to monitor performance and enhance service quality.Based in Strasbourg, we're a team of over 100 people who believe electric mobility is essential to the energy transition. We're growing with ambition, responsibility, and sustainability at our core.As part of our ambition to accelerate our international growth, we are looking for aCountry Manager for Belgium and Luxembourg.You will join our newly created International Expansion Team, working closely withJustine, our Head of International Expansion. She leads the Group's expansion strategy and will support you in building and executing the Belgium/Luxembourg roadmap.Reporting To Justine, Your Mission Will Be ToCo-build, structure and lead the B2C and B2B strategyDefine, with Justine, the vision, priorities, and objectives tailored to the Belgian and Luxembourgish markets, with the goal of establishing a strong and sustainable presence in both countries.Drive the adoption of the Chargemap app and the Chargemap Pass among electric vehicle drivers, taking into account local usage patterns, user expectations, and the factors that either enable or hinder adoption.Identify the most relevant growth levers to boost B2C usage, such as launch initiatives, local partnerships, community ambassadors, or targeted campaigns.Structure the growth of our B2B solutions by analysing the maturity of companies and fleet managers, existing charging practices, and charging station supervision needs.Adapt our offerings to local specificities and build a clear, coherent roadmap positioning Chargemap as a key player in both markets.Roll out the go-to-market strategy and drive market performanceTurn strategy into concrete actions that drive engagement, increase product usage, and generate growth, by working closely with internal teams that contribute to our user and customer experience.On the B2C side, collaborate with Marketing to activate local campaigns, with Customer Success to ensure smooth onboarding, and with Product and Tech teams to tailor features to market needs. Your objective is to foster the adoption and long-term usage of the app and the Chargemap Pass.On the B2B side, collaborate with Marketing and Sales teams on lead generation and qualification, with the Customer Success team to ensure adoption and customer satisfaction, and with Product, Tech and the B2B Operations to ensure seamless charging station supervision.As P&L owner, you will monitor performance, analyse results, and identify trends to drive informed decision-making. You will deliver practical solutions and ensure their effective implementation to maximize impact.Build the local ecosystem, drive market requirements and scale the organisationEstablish Chargemap within the local ecosystem and build a strong network:Develop long-term relationships with key market players, such as EV charging networks, partners, specialised media, driver associations, installers and service providers.Represent Chargemap on the ground and promote our vision of simple, reliable, and accessible charging for everyone.Identify market requirements (app & SaaS features, service quality, availability, supervision, fleet management, etc.), and translate them into product priorities in collaboration with the Product and Tech teams, for both B2C and B2B solutions.Assess the resources required to support growth, and contribute to shaping the future local organisation - whether through partnerships, local structures, or dedicated teams.These responsibilities are not fixed and may evolve based on needs and your interests.The compensation package consists of a base salary, a variable component, and a company car.Joining Us Also Means Access ToTraining on the electric mobility environment (vehicles, charging stations, ecosystem, etc.);An electric company car is provided for business travel within the region, with charging costs fully covered ;A professional phone and a MacBook Air;A flexible environment where your creativity can fully flourish;Incentives to switch to an electric vehicle (Chargemap & Mister EV products, company electric vehicle at €1/day).Preferred ExperienceYou want to join a purpose-driven company that supports the energy transition and play a strategic role in its international expansion.You have 5 to 7 years of experience in market development, ideally within a SaaS environment, and have a proven track record of launching or accelerating markets. You have demonstrated your ability to understand local dynamics and adapt a global strategy to specific regional needs.To succeed in this role, you possess a deep understanding of the business and cultural landscape, as well as the market dynamics of Belgium and Luxembourg.You take a data-driven approach to your work: you monitor KPIs closely, identify weak signals, and turn field insights into concrete actions.You are comfortable building and managing long-term partnerships with companies, associations and institutional stakeholders.Collaboration is at the heart of our culture; your ability to collaborate across departments is essential in this international, cross-functional environment.You are proficient in data analysis and naturally use dashboards, reporting tools, and CRM solutions to track KPIs, understand user behaviour and support decision-making.You are fluent in Dutch, English, and ideally French, enabling smooth communication with users, partners, the local ecosystem, as well as the Chargemap teams.Beyond skills and experience, we are looking for an entrepreneurial mindset. You enjoy building, testing, and exploring new approaches. You are autonomous, curious and motivated by the opportunity to create something sustainable in a high-potential market.Recruitment ProcessWe respond toall applications that include a cover letter in English.The cover letter is essential, it helps us understand why you are the right fit for this role.If your application is shortlisted, the recruitment process will be as follows:A brief phone call with Habi, our Recruitment OfficerAn interview with Justine, your future ManagerA case study to prepareA case study debrief with Justine and a meeting with Christian, our CROContract discussion and signingThe entire process usually takes around 3 weeks, from the initial phone call to the final stage. We do our best to respect this timeline, depending on everyone's availability.We are committed to creating an accessible work environment for all. All our opportunities are open to people with disabilities.If this role is right for you, send your application now.Additional InformationContract Type: OtherStart Date: 16 February 2026Location: StrasbourgExperience: > 5 yearsPossible full remote