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Junior Influence Manager
il y a 2 semaines
Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.
Location
: Paris (11e arrondissement)
Mission
: As we continue to grow, we still have great challenges to meet in order to make the plurality and quality of our products known to as many people as possible. With this in mind, we are looking to expand our influence team for the french market by recruiting an influencer marketing manager.
Responsibilities
- Scale and optimize influencer collaborations: Drive and expand paid influencer partnerships for Typology in France, focusing on increasing ROI and success rates.
- Plan and execute impactful campaigns: Coordinate product shipments, craft detailed briefs, oversee delivery, and provide thorough reporting on results.
- Analyze and innovate: Monitor, analyze, and benchmark the performance of campaigns and activations (both quantitative and qualitative) while integrating industry best practices.
- Build strong relationships: Cultivate meaningful connections with key influencers, beauty experts, and partners to strengthen long-term collaborations.
- Boost brand awareness: Develop and manage creative collaboration campaigns to maximize brand visibility, strengthen brand love, and drive revenue.
- Stay ahead of the competition: Keep a close eye on market trends and competitors, identifying opportunities to differentiate and grow.
- Collaborate internationally: Share insights, ideas, and results with our global influencer team to align on strategies and achieve collective goals.
This is an individual contributor role. The "manager" title reflects ownership of the influencer marketing function, not people management.
Specific Skills
- Commercial & Relational Expertise: Strong negotiation skills to secure contracts and build lasting, meaningful relationships with influencers and partners.
- Analytical Proficiency: Solid understanding of tracking tools, web analytics (Google Analytics, CPM, ROI), and audience measurement tools to optimize campaigns and manage budgets effectively.
- Growth-Oriented: Proven track record of driving scalable growth in paid influence marketing operations, either in-house or for clients.
- Creative Vision: Ability to inject innovation into influencer campaigns, crafting fresh concepts while staying on top of industry trends and market shifts.
- Organizational Skills: Capable of managing multiple campaigns and maintaining a keen eye on campaign performance, ensuring smooth project execution and deadline adherence.
- Digital Savvy: Familiar with social media platforms, influencer marketing trends, and digital tools to leverage the full potential of influencer partnerships.
- Strong Communication: Clear, concise communication skills in both French and English, ensuring effective coordination with teams, influencers, and clients.
Profile
- With a minimum of 1 year of experience in fast-paced or cosmetics companies, you have a deep understanding of the industry's dynamics and the ability to quickly adapt to changing needs.
- Strong desire to learn, grow, and contribute to the company's success.
- A keen interest in influencer marketing trends and the evolving digital landscape.
- Ability to bring fresh, innovative ideas to influencer campaigns, blending creativity with industry insights.
- Comfortable working with data and performance metrics, with a focus on optimizing campaigns for better ROI and results.
- Skilled at building and maintaining meaningful connections with influencers, partners, and internal teams.
- Thrives in a fast-paced, team-oriented environment and is comfortable collaborating with multiple stakeholders.
- Capable of juggling multiple tasks, ensuring timely delivery and smooth execution of campaigns.
Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.
Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.
We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.
