Marketing Manager

il y a 2 jours

Rue du Sentier Paris France Coachello Temps plein

We are looking for a Marketing Manager to own demand generation and content, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.

This is not a "campaign execution" role.
This is a builder role.

Your mission is simple and ambitious:
make Coachello impossible to ignore for HR, L&D, Talent leaders, managers, and CEOs.

You will design and execute a marketing strategy that:

  • Captures existing demand (the 5% already in-market)

  • Nurtures future demand (the 95%) by building memory, trust, and authority

  • Makes Sales easier, faster, and more effective

0ur Core Belief About B2B Marketing

We strongly believe that:

  • Advertising mostly reaches people who are not buying yet

  • Marketing's real job is to build and refresh memory links

  • When buyers enter the market, they choose the brand they remember

  • Content, not ads alone, is the long-term growth lever

Great companies win both games:

  1. Capture demand today

  2. Build demand for tomorrow

You will be the owner of this strategy.

What You'll Do

1. Own Demand Generation (End-to-End)

  • Define and execute Coachello's demand generation strategy

  • Connect content, SEO, email, events, and sales activation into one coherent system

  • Pilot and grow our inbound engine, from first touch to sales handover

  • Work in tight alignment with Sales to ensure marketing directly supports revenue

  • Feed inbound leads into Sales and nurture flows

  • Ensure marketing helps Sales start better conversations, not colder ones

  • Build and grow an engaged email audience

2. Events

  • Design and execute high-impact events (webinars, roundtables, conferences) in close collaboration with Sales

  • Ensure events support both brand visibility and demand generation

  • Turn events into reusable content and sales follow-ups

3. Build Content as a Growth Engine

Content is our long-term moat. You will:

  • Define the editorial strategy and content angles

  • Turn our unique data into high-value insights:

Examples of content you'll drive:

  • "We analyzed X coaching sessions, here's what leaders struggle with most"

  • "What HR and L&D leaders are actually working on right now"

  • Data-driven LinkedIn posts, short videos, charts, checklists, templates

  • Sales Alignment, Testimonials & Case Studies

    • Work closely with AM and CSM to identify strong client stories and proof points

    • Create clear, credible testimonials and case studies that directly support Sales conversations

    • Continuously refresh sales assets based on real client outcomes.

4. Product Marketing

  • Own product messaging, website copy, sales decks, case studies, and key assets

  • Clarify what Coachello does, for whom, and why it matters

  • Translate complex products (AI, coaching, data) into simple, compelling narratives

5. Activate the Team & Coach Community

  • Turn employees and coaches into content multipliers

  • Create simple playbooks so content is shared consistently

6. Lead & Scale the Function

  • Manage and mentor a marketing lead

  • Build the foundations for a scalable marketing team

  • Define priorities, rituals, and operating principles

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