Marketing coordinator
il y a 10 heures
Nous recherchons un(e) Chef(fe) de projet / Coordinateur-rice marketing pour rejoindre notre équipe EMEA. Le poste est stratégique et orienté données. Votre mission : soutenir et exécuter des programmes marketing intégrés afin de stimuler l'acquisition de clients et la croissance du pipeline sur les régions UKI (Royaume-Uni & Irlande) et Sud.
Rattaché(e) aux Responsables Marketing régionaux, vous jouerez un rôle clé dès le premier jour au sein d'une entreprise technologique de renommée mondiale, dans un marché en pleine expansion.
Vos missions principales : Exécution Stratégique : Déployer la stratégie marketing globale avec un focus sur l'expansion de notre présence en EMEA.
Gestion de Campagnes : Créer et exécuter des campagnes intégrées (acquisition, croissance du pipeline) pour tous les secteurs d'activité.
Pilotage Événementiel : Organiser et diriger des initiatives à fort impact : événements propriétaires, sponsorings, ateliers et webinaires.
Collaboration Transverse : Travailler avec les équipes régionales pour garantir un message cohérent et une narration de marque unifiée.
Marketing Ciblé (ABM) : Collaborer avec l'équipe ABX globale sur les campagnes de comptes stratégiques pour accroître la notoriété de la marque.
Analyse & Performance : Piloter les indicateurs clés (génération de pipeline, qualité des leads, ROI) et optimiser les stratégies en fonction des résultats.
Reporting : Présenter régulièrement l'impact des activités de marketing terrain aux parties prenantes et à la direction régionale.
Profil candidat:
Formation & Expérience : Bac+3/5 en marketing ou commerce, avec 4 ans d'expérience minimum en campagnes intégrées (ABM, événements, webinaires), idéalement dans la Tech B2B.
Expertise Marchés : Solide connaissance de la zone EMEA (spécifiquement UKI et Europe du Sud) et de ses nuances culturelles.
Compétences Linguistiques : Maîtrise professionnelle indispensable de l?anglais et du français.
Événementiel & Analyse : Pilotage d'événements (physiques et virtuels) de A à Z et analyse de la performance (KPIs, ROI, qualité des leads, pipeline).
Outils : Maîtrise d?un CRM (Salesforce), d'un outil d'automatisation (Eloqua) et de plateformes data (Tableau, Power BI).
Soft Skills : Excellente gestion de projet, esprit collaboratif en environnement international, proactivité et forte culture du résultat.
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