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Senior Product Marketing H/F
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At Expliseat, we are reinventing the way people travel. Since 2012, our patented ultralight aircraft seats have been making planes lighter, reducing fuel consumption, and cutting CO₂ emissions. With over 10,000 seats already flying worldwide, we are the leader in ultralight seats for regional aviation and are now expanding into the medium-haul market.
Our mission? Combine performance, comfort, and a positive environmental impact.
Join a passionate team where innovation, agility, and bold ideas drive every project—and help decarbonize tomorrow's mobility
About the Role :
In a market dominated by heavy, complex legacy seats, Expliseat is disrupting the seat segment with a unique value proposition: the lightest seat in the world, without compromise.
As the Product Marketing Director, you are the "CEO of the Product Line". You own the global positioning, the messaging, and the go-to-market strategy for our products. You act as the vital link between our Engineering team (Technical innovation) and our Regional Sales teams (Market reality).
1. Product Strategy & Positioning (The "Why")
Market & Competitor Intelligence: Act as a subject-matter expert on market dynamics, competitive positioning, and industry trends, providing high-value insights to support strategic decision-making.
Value Proposition Definition: Craft a compelling narrative that shifts the paradigm. Move the conversation from just "weight savings" to "revenue generation," "range extension," and "superior passenger experience" for premium cabins.
Pricing Strategy: Define and maintain the global pricing guidelines and option catalog strategies to maximize margins while remaining competitive.
2. Sales Enablement & Asset Creation (The "How")
Sales Toolkit Factory: Produce high-impact sales assets for the Regional VPs and Customer Marketing teams. This includes:
Killer Pitch Decks: Tailored for C-Level Airline executives.
Technical White Papers: Proving the reliability and maintenance gains of our technology.
ROI Calculators: Specific to Business Class economics (LOPA optimization).
Product Expert in Sales Campaign: Act as a go to product focal for Regional Sales and Marketing teams: Demos, Product Rebuttle, Influencing SMEs.
Internal Training: "Train the trainer". Regularly educate the Regional Sales and Marketing teams on new features, handling objections, and the subtleties of selling luxury vs. commodity.
Profile We Are Looking For
Experience:
8-12 years in Product Marketing or Strategy. Ideally in Aircraft/Seats OEMs or Airline Product/Cabin Experience
Mandatory: Deep knowledge of the Seat Aviation market OR experience in a Automotive/High-Tech hardware industry where design and user experience are critical.
Experience launching hardware products in a B2B2C environment.
Hard Skills:
Storytelling: Ability to transform complex technical specs (composite materials, kinematics) into a desirable premium story.
Analytic Mindset: Comfortable with market sizing, competitive benchmarking, and feature prioritization.
Design Sensibility: You understand that in Business Class, aesthetics and "perceived quality" are as important as engineering. You know how to brief designers and 3D artists.
Soft Skills:
Cross-functional Leadership: Ability to align Engineers (technical), Sales (commercial), and Execs (strategic) around a common product vision.
Obsessed with Details: In the premium segment, a typo in a spec sheet or a low-quality render is unacceptable.
International Mindset: You understand that "Premium" implies different expectations in the Middle East, Asia, and North America.
