Product Marketing Manager H/F

Lefty is an influencer marketing platform that empowers brands to optimize their strategy and automate their workflows. We help brands and agencies run top-performing influencer programs end-to-end: from talent discovery & qualification, to relationship management, automated campaign reporting, performance measurement, and competitive benchmarking.

The world's most prestigious Luxury and Lifestyle brands trust Lefty. We partner with Chanel, Dior, H&M, Sephora, and many more, helping them maximize their influencer insights and elevate audience brand experiences worldwide.

We're growing fast in a booming market that keeps reinventing itself. Our goal? Triple our revenue and our Product & Tech teams in the next 5 years. That means plenty of room to grow, learn, and make your mark.

On the product side, the challenges are as exciting as they are complex: AI-driven data at scale, multi-interface user journeys, third-party integrations, collaborative workflows, and payment systems. If you love solving tough problems and shaping elegant experiences, Lefty is the place to do it.

We're looking for an experienced Product Marketing Manager to join our Product team and take ownership of all product communication, user education, copy and customer-facing features.

Your mission: bridge product, marketing, and user needs. You'll own product communication end-to-end : documentation, messaging, onboarding, release notes, while contributing directly to the delivery of user-facing features : 50% product communication & user education, 50% feature definition & UX delivery.

You'll join an agile, ambitious team with a strong product & engineering culture. To succeed, you'll need to understand user needs deeply, translate complex concepts into simple messages, and work closely with designers, developers, CSM, and marketing.

• Lead all product communication: write and maintain Help Center documentation, release notes, user manuals, onboarding sequences, and product guides.
• Design and maintain all product-facing and marketing-facing messaging, from in-app experiences : tooltips, empty states, onboarding, contextual guidance, to website product content, ensuring clarity, consistency, and alignment with product evolutions, while coordinating with Marketing on external communication (newsletters, product updates, Mailchimp campaigns, Intercom messaging).
• Manage product education: ensure the Help Center stays accurate and high-quality, produce ad-hoc documentation, and support marketing with product copywriting.
• Coordinate and run beta tests and drive user engagement: recruit users, gather feedback, follow adoption, and synthesize insights for product and CSM teams. Irganize workshops, testimonials, beta cohorts, and continuously improve product adoption flows.
• Help shape front/UX features: collaborate with designers and developers, write clear and actionable functional specs, and support end-to-end feature delivery.
• Participate in product initiatives from A to Z: scoping, functional definition, delivery, testing, communication, and impact measurement.
• Design and improve in-app product messaging: empty states, tooltips, onboarding, contextual guidance.
• Analyze user behavior with product tools (Posthog, GA) and turn insights into actionable recommendations.
• Support internal teams: provide training or demos on new features, co-lead internal or external product presentations, and assist AM/AE teams when needed.

Product Marketing & Product skills

• 5+ years in product management with a strong marketing/com' background
• Proven experience in product marketing, product communication, and product content creation.
• Strong ability to structure information, explain complex concepts simply, and produce high-quality product documentation.
• Exceptional copywriting skills with native or near-native English fluency. 
• Experience managing website product content (corporate sites, landing pages, product pages).
• Ability to collaborate with designers and developers on UX-oriented features.
• Ability to write clear, structured functional specifications and user stories.
• Experience with content/messaging systems such as Intercom, Mailchimp, Prismic, or equivalents. 

Soft skills 

• Autonomous & proactive: you know how to organize, prioritize, and deliver while communicating progress and blockers effectively.
• Analytical & rigorous: you base decisions on evidence, question assumptions, and iterate when needed.
• Resilient & persistent: you don't give up when things get tough.
• Strong appetite for experimentation and continuous improvement.
• Collaborative mindset: able to work cross-functionally and build consensus without losing sight of goals.
• And above all: you love product marketing, and it shows.

Additional skills 

• Strong interest in social platforms and user engagement.
• Experience running user interviews, workshops, or gathering qualitative insights.
• Solid knowledge of product analytics & tracking tools (Posthog, GA, or equivalent) - a plus.
• Experience with prompt engineering or workflow automation (e.g., n8n).
• Solid product culture: you keep up with tools, methods, and industry trends, and can reflect critically on your own decisions.

Send us:

• Your updated CV
• Examples of product communication you created (articles, guides, emails, videos…)
• A short description of a user-facing feature you helped define: context, your role, key decisions, and results
• A note on how you approach product communication & content quality, including website content and user education

Step 1: HR Call (20min, Recruiter): Evaluate motivation, cultural fit and check admin info. 

Step 2: Fit Call (1h, CPO): Explore product mindset, technical depth, and cultural fit.

Step 2: Live Case Study (2h, Tech & Product): Evaluate structured thinking and collaboration.

Step 3: References (3 calls): Validate ownership, teamwork, delivery, and resilience.

Step 4: CEO Interview (1h): Assess strategic vision, leadership potential, and culture fit.

Localisation : Paris - 2 days remote/week

Contract type: Permanent (CDI)

Salary : 55-65k€/year 

We welcome international candidates already holding a valid French work visa. Please note that we are not able to provide visa sponsorship at this stage.

At Lefty, we're building the future of influencer marketing. Join us to take on big product challenges