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SMB Field Marketing Manager, France
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Description
The Field Marketing Manager for FR is a dynamic, results-focused professional, who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in France.
This role will work closely with local sales leadership to understand specific market priorities to develop and shape customer and prospect-facing programs that drive pipeline and revenue. This role reports to the Senior Director, EMEA SMB Marketing.
As a key member of the EMEA SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on hands-on execution. The role requires a professional who can thrive in a matrixed, multi-stakeholder environment, with ultimate accountability for driving pipeline and sales growth for the SMB segment in the region.
Key Responsibilities
- Strategy & planning: Define and implement the integrated marketing plan for the SMB segment in France, focusing on new customer acquisition and expansion. Evolve the go-to-market strategy to ensure successful regional business performance.
- Integrated marketing planning: Develop and execute a multi-channel, full-funnel marketing strategy to improve brand perception and generate pipeline in support of the regional growth goals. This encompasses brand awareness, content creation, data-driven digital marketing, sales prospecting, executive engagement, virtual/in-person field events, and third-party tradeshows.
- Stakeholder alignment: Build a cross-GTM coalition by working closely and collaboratively with the French SMB Sales organization, Sales Development, and the broader French OU marketing team to incorporate SMB customers into the overall regional strategy.
- Lead generation and development: Partner closely with sales on full-funnel campaign execution. Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between sales and marketing efforts.
- Business performance: Own key business and revenue metrics across the sales funnel. Be accountable for SMB marketing KPIs, tracking, measuring, and communicating program results. Continually optimize efforts for efficiency and scale, while investigating business health issues such as conversion and lead quality.
- Budget management: Ensure optimal management of the marketing budget through careful prioritization of efforts.
- Product & solutions: Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.
Qualifications
- Experience: Proven field marketing professional with 5 - 7years of experience in B2B Field Marketing, Demand Generation or Channel Marketing, preferably within the SaaS/Cloud Software industry. Demonstrate a track record of driving significant business impact as an individual contributor.
- Geographic Knowledge: Deep understanding of the French business landscape, including cultural and market-specific dynamics.
- Leadership/Influence: Lead cross-functional initiatives and influence stakeholders without direct reporting authority, fostering a culture of innovation, continuous learning, and improvement.
- Business Acumen: Ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy (global and local). Highly driven individual with an execution focus and a strong sense of urgency.
- Data Fluency: Excellent analytical skills and comfortable using data (pipeline reports, conversion metrics, ROI calculations) to influence strategic decisions.
- Communication: Exceptional written and verbal communication skills, with the ability to articulate marketing strategy to C-level sales executives and manage complex stakeholder expectations.
- Collaboration: Natural collaborator and relationship builder who thrives in a matrix organization, working effectively across different disciplines and cultures.
- Language Fluency: Fluency in French and English is required
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
Why Join Our Team?
You'll be joining a high-impact EMEA team focused on driving growth in one of our most dynamic markets. We champion a culture of collaboration, continuous learning, and data-driven innovation. This is an opportunity to own a critical piece of the French SMB revenue engine and see the direct, measurable impact of your work on the business, every day.
