France Country Manager
il y a 1 semaine
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform Inspired by a team of talented thinkers, an amazing culture, and a remarkable growth trajectory – we're out to change the world, one design at a time.
Chez Canva, nous concevons des outils qui permettent à chacun de libérer sa créativité. Notre mission : démocratiser le design et le rendre accessible à toutes et tous, sur tous les supports. Portés par une équipe talentueuse, une culture unique et une croissance exceptionnelle, nous avons pour ambition de changer le monde, un design à la fois.
Job DescriptionAbout the team
Canva's International Team is a diverse & distributed team of content specialists, marketers and growth teams who drive user growth, brand awareness, and affinity in our key international markets. You'll partner closely with leads across the International Supergroup to build and implement a comprehensive multi-year strategy for user and revenue growth goals for your market. You will work with local, regional and central teams including Marketing, Growth, Product, Partnerships, Content, SEO, Education, Community, Sales, NFP, PR, Finance & Strategy.
What you'll work on...
Strategy. Act as the main POC and be responsible for overall user and revenue growth in France. You'll bring together local and global teams across marketing, sales, product, content and finance to create and execute a cohesive multi-year growth strategy, and own the KPIs including MAUs and ARR.
Localisation. Work closely with the regional team to optimise our product, content, pricing and packaging to meet the needs of local users, informed by a deep understanding of local market dynamics and cultural nuances across a range of audiences, including knowledge workers, SMBs, students, startup ecosystems, NGOs, and other emerging sectors.
Leadership. Inspire, drive and in some cases coach the in-market team, ensuring a high quality bar for impact and working closely with local speciality leads on performance management.
Budget. Partner closely with the regional team and marketing lead to shape the marketing strategy and deployment of budget.
Public face. Represent Canva as a local figurehead across press, PR, events and community, as required.
Sponsorship. Build and support high value relationships by acting as a local sponsor for enterprise sales, education, government, partnerships, etc.
You're probably a match if you are...
Strongly entrepreneurial, with founder-style appetite for growing something big from a small start and working across everything from education to press.
Experienced building a market, for example as the regional GM or brand lead for a global SaaS company, or as a proven founder or growth lead in a startup.
Keenly analytical. Deeply focused on KPIs and obsessive about driving actionable insights from disparate datasets.
Product oriented, with passion for improving the experience of users and the ability to translate these insights into product requirements.
Publicity savvy, with experience doing public speaking and acting as a public face to the press and other stakeholders.
Well networked, ideally with routes into some combination of government departments, corporates, influencers, journalists and local talent.
A proven leader, able to grow, inspire, and coach high-performing teams. You have high emotional intelligence and empathy, and are a deeply collaborative teammate.
A strong communicator, fully proficient in spoken and written English and French, and with the interpersonal skills to influence global and local stakeholders.
Values aligned. Genuinely excited by Canva's mission and deeply aligned with our values, and with exceptional references to prove it.
Équipe Marchés Internationaux
Notre équipe internationale est composée de profils variés - spécialistes de contenu, responsables marketing, équipes croissance - répartis dans le monde entier. Ensemble, nous développons la notoriété de la marque et accélérons notre croissance sur nos marchés clés.
En tant que Country Manager pour la France, vous collaborerez étroitement avec les leads de l'équipe internationale afin de bâtir et piloter une stratégie pluriannuelle ambitieuse en matière d'acquisition, d'engagement et de revenus. Vous travaillerez en étroite collaboration avec les équipes locales, régionales et centrales, y compris le marketing, le produit, les partenariats, le contenu, le SEO, l'éducation, les communautés, les équipes sales, le secteur associatif, les relations presse, la finance et la stratégie.
Vos missions...
Stratégie. Être le point de contact principal et le/la responsable de la croissance des utilisateurs et des revenus sur le marché français. Vous coordonnerez les efforts entre les équipes globales et locales (marketing, ventes, produit, contenu, finance) pour déployer une stratégie de croissance cohérente et pluriannuelle. Vous serez garant·e de KPIs clés tels que les utilisateurs actifs mensuels (MAUs) et le chiffre d'affaires récurrent annuel (ARR).
Localisation. Adapter notre offre (produit, contenu, tarification, packagings) aux besoins du marché local, en tenant compte des spécificités culturelles et des usages propres à divers segments : salariés du tertiaire, PME, étudiants, écosystèmes startup, associations, etc.
Leadership. Motiver, encadrer et, dans certains cas, coacher les équipes locales. Travailler avec les leads spécialisés sur le pilotage de la performance et garantir un niveau d'impact élevé.
Pilotage budgétaire. Collaborer avec les équipes régionales et marketing pour définir la stratégie et les allocations budgétaires associées.
Représentation locale. Être l'ambassadeur·rice de Canva en France auprès des médias, lors d'événements, et au sein des communautés locales.
Sponsoring stratégique. Soutenir le développement des partenariats clés (sales, éducation, secteur public, etc.) en agissant en tant que sponsor local.
Profil recherché...
Esprit entrepreneurial affirmé, avec une approche "builder" et une grande autonomie. Vous aimez faire émerger des projets d'envergure à partir d'une base restreinte, quel que soit le secteur (éducation, relations publiques, etc.).
Expérience confirmée dans le lancement ou la croissance d'un marché, par exemple en tant que directeur·rice général·e régional·e ou responsable de marque pour une entreprise SaaS internationale, ou fondateur·rice d'une startup.
Forte sensibilité aux données : vous êtes orienté·e résultats et savez faire émerger des insights actionnables à partir de sources multiples.
Appétence produit : vous aimez améliorer l'expérience utilisateur et savez traduire les retours terrain en recommandations concrètes.
À l'aise dans les prises de parole publiques : vous savez incarner la marque auprès des médias et parties prenantes.
Solide réseau professionnel, idéalement en lien avec les institutions, grandes entreprises, médias, influenceurs ou talents locaux.
Leadership éprouvé : vous savez fédérer, inspirer et faire grandir des équipes performantes. Vous faites preuve d'intelligence émotionnelle et d'un esprit profondément collaboratif.
Excellente communication orale et écrite, en français comme en anglais.
Forte affinité avec la mission et les valeurs de Canva, appuyée par des références de qualité.
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.
Ce qu'il faut savoir
Chez Canva, nous recrutons avant tout des personnes passionnées, compétentes et alignées avec notre culture. Lors de votre candidature, n'hésitez pas à indiquer vos pronoms ainsi que toute adaptation nécessaire pour le bon déroulement de votre entretien.
Veuillez noter que tous nos entretiens sont menés en visioconférence.
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