Digital Manager

il y a 1 semaine

Paris, Île-de-France Evidens de Beauté Temps plein

Position Overview:

Brand: EviDenS de Beauté

Contract: Fixed-term contract – Maternity leave replacement

Location: Paris

The Global Digital Manager is the guardian of EviDenS de Beauté's international digital strategy. He/She oversees all digital levers (e-commerce website, CRM, acquisition – organic & paid, content, data, innovation, etc.) to drive brand awareness, desirability and revenue, while preserving the ultra-premium DNA of the brand.

Main Responsibilities:

1. Global Digital Vision & Strategy

  • Define EviDenS de Beauté's global digital vision, aligned with the brand's ambitions (business, image, customer experience).
  • Lead the global digital roadmap: e-commerce, CRM, acquisition, content, data, etc.
  • Set clear objectives for each lever (acquisition, conversion, loyalty, retention, etc.).
  • Steer and monitor commercial performance.

2. E-commerce & Omnichannel Customer Experience

  • Deploy the e-commerce strategy in line with the brand's overall strategy.
  • Oversee the strategy for selected marketplaces and premium digital partners.
  • Ensure a consistent and seamless online brand experience.
  • Foster an omnichannel approach: synergies between digital, boutiques, spas, counters and retail partners (online/offline CRM).
  • Build and manage the digital commercial calendar: product launches, key brand moments, special operations, exclusive offers, etc.

3. CRM, Loyalty & Customer Data

  • Define the global CRM strategy: segmentation, journeys, triggers, automation, loyalty and relationship programs.
  • Design and roll out a premium customer relationship journey.
  • Oversee the collection and exploitation of customer data (first-party data, purchase behavior, digital engagement).
  • Implement global customer dashboards: LTV, purchase frequency, customer profiles by region, purchase mix, entry channels.
  • Coordinate global CRM and e-mail campaigns (templates, scenarios, guidelines).

4. Brand Content, Social Media & Influence

  • Define the global digital content strategy: brand content, skincare editorial, expertise storytelling, etc.
  • Oversee the international paid social media strategy.
  • Lead influence / KOL campaigns.
  • Guarantee consistent brand image across all content: tone of voice, visuals, motion, video, premium universe.
  • Develop innovative formats: digital masterclasses, live shopping, expert video content, filmed rituals, collaborations with facialists / experts.
  • Ensure 360° coherence between image, content, offers and performance across all digital touchpoints.

5. Digital Media & Acquisition

  • Define the global digital media strategy: paid search, paid social, display, retargeting, affiliation, digital partnerships.
  • Ensure alignment between media campaigns, the digital commercial calendar and product launches.

6. Data, Performance & Steering

  • Champion and foster a data-driven culture within the EviDenS de Beauté digital ecosystem.
  • Oversee reporting on the global KPI framework across all levers (Awareness, Engagement, Conversion, Loyalty).

Qualifications:

  • Master's degree (Business, Marketing, Digital or equivalent).
  • 8–10 years' experience in digital, ideally within beauty, luxury or a premium international environment (skincare, fragrance, fashion, spa, lifestyle).
  • International experience: market management, multi-country or multi-region coordination.
  • Strong command of e-commerce KPIs, commercial animation tactics and customer journey optimization.
  • Comfortable with e-commerce and analytics tools.
  • Excellent cross-functional coordination, project management and prioritization skills.
  • Proven experience in team management.
  • Agile, pragmatic, and solution-oriented mindset.

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