Digital Strategy Manager

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe.

"We help to change the way you move" is what we stand for and brings us together. More than ever, we're committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly.

To do this, we offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations:

Europcar
- a global leader of car rental and light commercial vehicle rental,

Goldcar
- a frontrunner at providing low-cost car rental services in Europe,

Fox-Rent-A-Car
, one of the main players in the car rental market in the US, with a "value for money" positioning.

The Group also operates the
"myEuropcar"
platform for vehicle subscription, and "
Europcar on Demand"
, a roundtrip car-sharing service present in key cities in Europe.

Customers' satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries (including 16 wholly owned subsidiaries completed by franchisees and alliance partners).

More info: www.europcar-mobility-

ABOUT THE ROLE :

We are searching for a Digital Strategy Manager who is a true digital native with a conversion-obsessed and execution-focused approach, ideally gained in a high-traffic pure-player environment.

You are the crucial link between strategy and delivery, owning the performance of our core digital platforms. We need a hands-on leader who can move quickly from deep data analysis to tactical execution, driving measurable business impact.

MAJOR AREAS OF ACCOUNTABILITY

You will be the driving force behind our digital performance, responsible for three main areas: Strategy & Analysis, Roadmap Ownership, and Project Delivery.

*1. Strategy, Analysis, & Business Impact*

• Conversion on our digital platforms: Own the performance and execution of high-impact digital initiatives specifically focused on improving website conversion and UX.
• Analysis & Insights: Conduct proactive deep-dive analysis on website behavior and conversion funnels to identify opportunities and gaps.
• Expertise and hands-on proficiency with Google Analytics (GA4) and Contentsquare (or equivalent).
• Measurement: Own the tracking and post-launch analysis (KPIs, adoption, impact) for all new features.
• Business Case Development: Create clear, data-driven business cases, defining ROI, measurable targets, feasibility, and resource needs to justify investment.

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*2. Roadmap & Stakeholder Management*

• Translate insights, benchmarks, and stakeholder feedback into precise, actionable business requirements ("the What and Why") for the Product/IT team.
• Lead the preparation and finalization of the digital roadmap, gathering all business needs and prioritizing initiatives based strictly on quantifiable business impact.
• Act as the central point of contact, ensuring alignment across all business stakeholders and transparently communicating progress, decisions, and KPIs.

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*3. Hands-on Project Delivery*

• Work in close partnership with Product and IT teams to ensure the timely, high-quality execution and delivery of all roadmap items (both strategic and BAU).
• Proactively track progress, anticipate and raise risks, and intervene to remove roadblocks and adjust plans to maintain delivery momentum.

QUALIFICATIONS

• 5+ years of hands-on experience in a Digital Strategy, Digital Project/Product Management or Growth/Conversion role.
• Proven track record working within a pure-player, e-commerce, or digitally mature company.
• Analytical proficiency (GA4, Contentsquare) and practical experience working within an Agile/Scrum framework.
• Education: Master's Degree (Business, Engineering, Marketing, etc.).
• Language: Fluent in both English and French is mandatory.

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Your Strengths for Success

• Deep Analytical Ability: Dissects data to find the "needle in the haystack" that drives value.
• Bias for Action: Proactive, takes ownership and is "hands-on", and removes roadblocks without waiting for direction.
• Exceptional Clarity: Communication is sharp, unambiguous, and effectively builds consensus and alignment.

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Why join us?

• A dynamic team passionate about digital innovation and performance.
• A role with real impact on our digital channels and user experience.
• A collaborative, international environment with modern offices in Paris 17. Opportunities to grow, innovate, and drive meaningful digital improvements.