Senior Content Manager Brazil

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We're a multicultural, fully remote company uniting over 50 in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We're looking for a
Senior Content Manager – Brazil
to lead the planning, production, and optimization of high-quality content for our Brazilian market. You will help drive traffic, engagement, and conversions.

The Content Manager – Brazil owns the editorial roadmap for the region, ensuring that content aligns with SEO best practices, cultural nuances, brand guidelines, and NSN's business objectives. You will collaborate closely with SEO, Product, and Business teams to produce localised and competitive content that resonates with the Brazilian audience.

In some cases, you may oversee Content Managers, ensuring smooth workflows, quality control, and continuous improvements.

This role is ideal for someone who combines editorial expertise, a strong understanding of SEO, regional cultural awareness, and excellent organisational skills.

Key Responsibilities

1. Content Planning & Strategy

• Develop and maintain a detailed editorial roadmap aligned with SEO and business goals.
• Identify opportunities based on keyword research, competitor analysis, and performance data.
• Prioritize topics and formats that maximize traffic, engagement, and conversions.
• Collaborate with the Head of Content and SEO teams to ensure content strategy supports market and brand positioning.
• Propose new content types and optimizations to enhance user experience and authority.

2. Production Management

• Coordinate the creation, review, and publication of content with Writers and Editors.
• Provide clear, detailed briefs including SEO requirements, structure, and intent.
• Ensure that all deliverables meet deadlines and quality standards.
• Review drafts and ensure adherence to tone, structure, and factual accuracy.
• Manage the publishing pipeline, ensuring content is properly formatted, tagged, and linked.

3. Optimization & Performance

• Monitor the performance of published content using analytics tools.
• Identify and prioritize updates for top-performing and strategic pages.
• Collaborate with SEO to implement optimizations (internal linking, metadata, keyword refresh).
• Track rankings and engagement KPIs to measure the impact of content actions.
• Report regularly on results, insights, and proposed improvements.

4. Team Collaboration & Mentorship

• Support Content Managers or Writers by providing guidance, feedback, and training.
• Work closely with cross-functional teams (SEO, Product, Business) to align initiatives.
• Share best practices and ensure consistent editorial processes within the team.
• Act as a point of contact for quality control and process questions.

What We're Looking For

• Proven experience in content creation, editorial management, or SEO-driven content for the Brazilian market
• Native or fluent Brazilian Portuguese
• Solid understanding of SEO fundamentals, keyword research, and SERP dynamics in Brazil
• Experience with CMS tools and analytics platforms (GSC, GA4, Ahrefs/Semrush, Looker Studio)
• Strong organisational and project management skills
• Excellent writing and briefing skills with attention to detail
• Ability to collaborate effectively in a remote, multicultural environment
• Knowledge of iGaming, sports, or entertainment content is a plus

What We Offer

• Direct impact on the growth of NSN brands in fast-growing markets.
• Ownership of the regional editorial strategy with real autonomy.
• A fully remote work environment with teams across the Americas and Europe.
• Access to a supportive network of SEO, content, and product experts.
• Competitive compensation aligned with experience and regional market standards.
• Clear growth opportunities within NSN's global content organisation.

Ready to Join Us?

Apply now and help shape the future of North Star Network's presence across Brazil by creating high-quality, localised content that drives meaningful results.