Senior Paid Acquisition Specialist

il y a 2 jours

Greater Paris Metropolitan Region, France Equipaj Temps plein

~€50k base salary (no variable)

We are supporting one of our clients — a fast-growing European fintech scale-up — in hiring a
Paid Acquisition Specialist
to strengthen their Growth Marketing team.

You will join a team of two, with a major challenge:
internalizing acquisition activities previously handled by agencies
, in the context of strong company growth.

This role sits at the intersection of
marketing, analytics, and technology
. You'll run large-scale multi-channel campaigns and build advanced measurement frameworks to optimize acquisition across several European markets.

Annual media budget managed: €5M


Responsibilities

40% — Channel Management

  • Manage and optimize paid acquisition campaigns across
    Google Ads (40% of budget), DV360 (40%), Meta
    , and emerging channels (20%).
  • Optimize key performance metrics:
    CPA, ROAS, conversion volume, LTV
    .
  • Support multi-market operations across
    France, Spain, Italy, Germany, and Sweden
    .

40% — Analytics

  • Build and maintain full-funnel performance dashboards (
    Looker, Tableau, Data Studio
    ).
  • Conduct deep-dive analyses to identify optimization opportunities and scale successful strategies.
  • Develop attribution models and multi-touch measurement frameworks.
  • Collaborate with Finance and Data teams on
    budget modeling
    and
    performance forecasting
    .
  • Operate within platform and market constraints while maximizing performance.

20% — Tracking & Measurement

  • Implement and manage tracking infrastructure via
    Google Tag Manager
    (pixels, events, conversion tracking).
  • Ensure reliable and compliant tracking across all channels and markets.
  • Work closely with Analytics to ensure
    data integrity
    for reporting and optimization.

--

What We're Looking For

Required:

  • 3–5 years' experience in performance marketing or growth, ideally in tech or consumer app environments
  • Strong understanding of performance metrics: CPA, ROAS, LTV, CVR
  • Experience managing budgets of at least €1M per year across multiple acquisition channels
  • Experience fixing attribution issues and creating robust attribution models to accurately measure channel performance.
  • Proven ability to build dashboards and reporting systems
  • Technical proficiency with Google Tag Manager and ability to implement tracking pixels, custom events, and conversion tracking

Nice to have

  • Experience working with attribution platforms (AppsFlyer, Adjust, or similar) and understanding of web-to-app tracking challenges
  • Strong quantitative background (math, statistics, economics, data science, etc.)
  • Knowledge of statistical testing and experimentation frameworks
  • SQL skills

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