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Director of Marketing

il y a 2 heures

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Become Director of Marketing (m/f/d) - Western Europe at Retarus.

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100 as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.

Role
Overview:
As
Marketing Director Western Europe, you will be responsible for creating and
executing marketing plans aligned with product and regional revenue goals. You
will define go-to-market strategies for new (70% partner, 30% direct) and
existing customers, oversee campaign development, and set KPIs in collaboration
with Marketing Operations. By collaborating with leadership team, you will
define clear target markets and customer segments. Additionally, you manage
budgets for all regional marketing activities.

What we offer
  • Mobile working and flexible working time
  • Collaborative, diverse company culture and superior team spirit
  • Flat hierarchies and great feedback culture
  • Development opportunities & career perspective
  • International business & cross-site collaboration
  • Modern, dog-friendly offices with nice amenities
  • Company-paid health insurance, public transportation, lunch vouchers and further benefits
What you'll do
  • Develop and drive the
    go-to-market strategy for Western Europe, including market analysis,
    competitive positioning, and strategic alignment for each product in your
    region
  • Collaborate cross-functionally
    with marketing leaders in the US and Central Europe to align marketing
    initiatives and manage agency partnerships to support regional marketing
    objective and revenue targets.
  • Plan and execute integrated
    marketing and lead generation campaigns - including events - to drive
    MQLs, upsell, and cross-sells for direct and partner sales teams.
  • Manage the online presence in
    the Western Europe market and ensure consistent, relevant, and engaging
    content, media, advertisement across all digital channels, in alignment
    with global brand guidelines and in collaboration with internal marketing
    teams, and external agencies.
  • Lead and develop a
    multidisciplinary marketing team, fostering a collaborative and creative
    work environment while supporting individual growth through structured
    professional development.
What you'll need
  • Experience in planning and
    executing B2B lead generation campaigns for complex technology products
  • Expertise in developing
    go-to-market strategies across multiple product lines
  • Understand the intricacies
    localizing of marketing Proven ability to define and defend market
    positioning for several products
  • Familiarity
    with account-based marketing best practices
  • Proven ability to lead internal
    teams and manage external partners to achieve marketing targets
  • Practical experience with
    marketing automation and campaign management tools
  • Native-level French and
    business-fluent English for effective communication in international
    environments
What you can expect

At Retarus,
you will work on impactful and dynamic projects, with real opportunities to
make a difference. Our customers are leaders across diverse industries, with
constantly evolving needs and high expectations. You'll be working with
cutting-edge technology and great creative leeway to meet customers' needs –
and the projects you work on will be deployed globally. Working at Retarus, you
will collaborate closely with convivial, culturally diverse teammates. You will
grow professionally in a dynamic and exciting workplace and design impactful
solutions in real time with top companies.

Very important

Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

Apply via our online application portal – it's easy and doesn't take long. Our colleague Felix Gansmeier is happy to field any questions you may have:

We're
looking forward to getting to know you