Clinical Education Manager Ultrasonics

il y a 5 heures

Mérignac, Nouvelle-Aquitaine, France Acteon Group Temps plein

The Clinical Education Manager Ultrasonics & Consumables is part of the Clinical Education Team. Reporting to the Head of Training & Clinical Education, He/She is responsible for:

Leading the Clinical Education & Marketing strategy for Acteon Ultrasonics & Consumables solutions in line with downstream Marketing, with R&D, Regions to switch from technical argumentation to clinical argumentation, and increasing overall awareness and confidence on Acteon's ultrasonics & consumable solutions (including instruments).

  • Understand clinical trends
  • Develop Sales & Dealers training curriculum globally
  • Deploy Acteon' Academy Worldwide
  • KOL Management
  • Develop a strategy to be present with key Universities
  • Clinical value proposition & clinical tools
  • Marketing events (user clubs, conferences, webinars, Acteon Academy)
  • Literature review & analysis

Market awareness

  • Be aware of latest clinical use evolution and advanced use of our Ultrasonics systems and key consumables
  • Work with regional marketing to identify best practices from key sites in the regions

Clinical Education & Training

  • Develop External clinical education programs and work with key regions to help them deploying the programs (Acteon Academy, webinars)
  • Develop Internal clinical education programs & curriculum and deploy it, empowering "Clinical sales specialist" in each region

  • Create and Animate the network of "Acteon Ultrasonics Specialists experts" and "Equipment & consumable managers" in key regions to strengthen Acteon' position and brand in Ultrasonics

  • Share best practices

  • Develop common strategy
  • Develop new tools

  • Define events to implement to increase Acteon brand

  • Support Acteon' Equipment & Consumables Specialists experts and Equipment & Consumables product managers to develop and deploy sales tools and training to improve Ultrasonics sales rep expertise.

  • Monitor all training activities to ensure consistency within Acteon

KOL/Clinical reference sites activities

  • Drive the strategy to define and manage
    KOLs
    (influence to publish/present at events), at global level – Help Regions to map clearly Regional & Local KOL (managed at their level)
  • Identify new Global KOLs (including Digital Opinion leaders and Young Opinion Leaders) to work with Downstream marketing projects.
  • Build a KOL group to input in marketing strategies and animate this community.
  • Develop and maintain key clinical reference sites list + contracts with Reference sites for marketing activities with regions.

Universities

  • Define a global strategy to determine the key Universities we should focus on in each region to strengthen Acteon position in Ultrasonic & Consumables
  • Work with regional Marketing & General Managers to define actions plans with key targeted universities.

Marketing activities

  • Build value propositions, stories, tools, events and engage dentists, hygienists, patients, providers, in cooperation with downstream marketing teams
  • Drive global clinical marketing strategy for Ultrasonics & Consumables, in collaboration with regional product specialists

  • Marketing tools development:

  • Create slides as proof points based on published clinical/technical evidence

  • Strategy, content and support to target marketing message to dentists and hygienists
  • Drive shift from technical to the right clinical message targeted to dentists and hygienists
  • Clinical Proof points: Work with marketing teams (corporate & local) to ensure all regions have the right set of clinical proof points / studies and know how to present them.

  • Work with Corporate Marketing & Social media teams to ensure Acteon is communicating on social media through clinical argumentations.

  • Steer product positioning and messaging based on clinical input.

  • Participate to the strategy for global congresses presence.

  • Report out on key trends from conferences
  • Promote speakers using our technologies / Input to symposium organization.

Input to product development

  1. Define content and organize targeted dentist users meeting in collaboration with Ultrasonic & consumables Product Managers
  2. Give inputs to Ultrasonic product Managers to ensure Acteon innovation roadmap answers to customer's needs.

KEY REQUIREMENTS

Education and Experience:

  • Minimum of a bachelor's degree. Dental professional or medical related qualification would be a bonus.
  • 5+ years of sales experience and/or education management
  • Experience as a dental professional or good clinical knowledge of associated dental procedure.

Key Required Skills, Knowledge and Capabilities:

  • Team-oriented. Actively collaborates with key stakeholders (Sales teams, Customer Care teams, Marketing teams, KOLs, etc) to achieve goals
  • Flexible and able to adapt to a changing environment
  • Excellent communication and presentation skills in English. Other languages a plus
  • Understanding and experience with state-of-the-art educational media
  • Desire to interact and cultivate relationships with KOLs and stakeholders
  • Good organizational skills
  • Good project management skills
  • Ability to define and articulate a vision and goals for the area of responsibility, as well as an operative plan to achieve the goals
  • Willingness to travel moderately
  • Ability to work in a matrix organization
  • Good knowledge of MS Office

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