Arlo Europe Social Media Manager

Arlo Europe, part of Verisure, is seeking a talented, innovative, passionate Arlo Europe Social Media Manager to be based in Paris, France or alternatively in Solna, Sweden. The role will be part of the Digital Acquisition Team and will directly report into our Head of Digital Acquisition EMEA, based in Paris, France.

The company's success depends on its people, and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.

Strategic context and Value proposition

Verisure is the leading provider of monitored security solutions in Europe and Latin America. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo's European business, in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. Additionally, Verisure entered into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.

Today, Verisure does not focus on e-commerce and retail channels. Instead, we drive our core go to market channels: direct field sales, Alliances, and telesales. The acquisition of Arlo Europe gives us a strong leadership position in these two emerging and important channels for our business. This transaction has strategic importance. Camera led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.

Arlo Europe is a division that is the leader on the Smart Home Market in Europe. We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows our customers to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it's keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what's going on when they are away.

Arlo Europe is present in 49+ countries and its expansion is continuing rapidly.

Role Description

As Social Media Manager for Arlo Europe, you will be responsible for developing, managing, and optimizing Arlo's social media presence across key European markets (UK, France, Germany, Sweden, Denmark, Switzerland). You will oversee both paid and organic social media activities, ensuring brand consistency, engagement growth, and performance-driven campaigns.

This role requires a creative and data-driven professional with 3–5 years of confirmed experience in social media management. English is mandatory, and additional mastery of other digital marketing levers (influencer marketing, content creation, CRM, SEO, SEA) will be considered a strong plus.

You will work closely with the European Marketing team, Brand, Studio, and Sales to integrate social media into Arlo's broader digital strategy. Social media operations are coordinated and managed directly within the European team, ensuring full ownership and alignment with internal priorities.

Responsibilities:

Paid Social Media Campaigns

• Plan, launch, and optimize paid social campaigns across Meta Ads
• Collaborate with the Performance Marketing team to align paid social with SEA, Affiliation, Amazon and broader digital actions.
• Optimize budgets, targeting, and bidding strategies to maximize ROI and meet KPIs.
• Managing the budgets and costs associated with social media campaigns and marketing.

Organic Social Media Management

• Develop and execute organic content strategies across platforms (Meta, Instagram, etc.).
• Create engaging, localized content tailored to each market (UK/FR/DE)
• Manage editorial calendars, community engagement, and brand storytelling.
• Monitor trends, competitors, and consumer insights to propose creative formats

Analytics & Reporting

• Track performance metrics (engagement, reach, conversions, ROI) across organic and paid campaigns.
• Build and maintain dashboards to report results to stakeholders.
• Provide insights and recommendations to continuously improve effectiveness.

Cross-functional Collaboration

• Work closely with Brand, Studio, and Sales teams to ensure integrated campaigns.
• Support product launches and key marketing initiatives with tailored social activations.
• Coordinate with local market teams to adapt strategies to cultural and linguistic specificities.

Innovation & Trends

• Stay up to date with social media trends, tools, and best practices.
• Experiment with new formats (Reels, Stories, UGC, influencer collaborations).
• Contribute to the evolution of Arlo's digital presence in line with business objectives.

Possibility of management and supervisory skills of internship student

Location

Permanent hire based in Paris, France or alternatively Solna, Sweden (Hybrid).

Reports and organization structure

Direct reporting line into Head of Digital Acquisition EMEA, based in Paris, France.

Candidate profile

Experience and Qualifications

• 3–5 years of confirmed experience in social media management (organic + paid).
• Strong knowledge of Meta Ads Manager and other social platforms.
• Excellent content creation and copywriting skills (English mandatory; French/German/Swedish languages a plus).
• Creative mindset with ability to adapt brand storytelling to diverse audiences.
• Analytical skills to interpret data and optimize campaigns.
• Experience working across multiple European markets is highly valued.
• Additional expertise in other digital levers (SEA, SEO, CRM, influencer marketing) is a plus.
• Strong organizational and project management skills.

Strong fit with our Company DNA

• Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
• Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
• Always Innovating: We believe that Innovation can be big or small; it's a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
• Winning as a Team: Our people know that by leveraging one another's strengths, investing in and developing our team's capability and by collaborating well, we will win.
• With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.

The Company

Diversity & Inclusion

Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help. At Verisure, we are committed to fostering a diverse and inclusive workplace, recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias, and we believe in access to opportunities for everyone, regardless of gender, age, disability status, race, sexual orientation, or any other status.

We Are People Who Protect People

We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.

Peace of mind for families and small businesses

We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.

Leading across a broad footprint

We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.

A technology-enabled human services company

Our 26,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.

35 years of experience – and many more to come

We have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo's European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.

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