Demand Generation Growth Marketer

il y a 10 heures

Rue du Caire Paris France La Growth Machine Temps plein
Your Role in One Sentence

You design, test, and scale demand generation systems (webinars, creators, social, communities) and allbound activation sequences to turn brand engagement into revenue.

Your Time Allocation

  • 50% Demand Generation: webinars, creators, social, communities

  • 30% Allbound & Activation: optimizing activation systems

  • 20% Analysis & Optimization: measure, learn, iterate

You are the decision-maker and system designer; Experts are the execution layer.

Who You Work With

2 Brand Experts who execute what you design:

  • Community Builder: Webinars (MC), Creator program, Paid influence

  • Community Manager: LinkedIn (company + founder/sales), Reddit, Twitter

You also work with: Marketing PMM (GTM), Growth Senior (John), Organic Growth (collaboration).

You're not managing the experts but you define what they work on based on data and priorities.

What You'll Actually Do

Demand Generation (50%)

  • Analyze what works: which webinar formats, creators, LinkedIn angles drive SQL engagement

  • Design experiments: new formats, partnerships, content angles

  • Build repeatable processes for Experts to execute at scale

  • Measure, optimize, scale what works, kill what doesn't

Allbound Activation (30%)

  • Build systems to engage people activated by brand efforts (LinkedIn engagers, profile visitors, webinar attendees, company page followers)

  • Design LinkedIn + Email sequences for each signal type

  • Test angles, timing, personalization

  • Automate what converts

Your workflow: Test → Measure → Decide (scale/optimize/kill) → Systematize → Hand to Experts → Optimize

Your first 4 months among us

Your 1st month will be focussed on your onboarding. You need to understand what we do and why. You'll analyse the brand awareness channels, and identify experiments that should be performed to improve 3 measurable goals:

  1. Improve webinar attendee rate: Turn registrants into actual attendees

  2. Improve webinar signup conversion: Turn attendees into LGM signups

  3. Generate signups from allbound: Activate brand signals through LinkedIn + Email outreach

Success = measurable uplift on these 3 metrics by end of your 4 first months.

Scope Overview

Your systems span:

  • Webinars (format design, promotion strategy, conversion optimization)

  • Creator Program (user advocacy)

  • Paid Influence (influencer partnerships)

  • LinkedIn (company page + personal branding → Avenger strategy)

  • Communities (Reddit, Twitter)

  • Allbound (systematic activation of all brand signals)

You design the strategy and experiments. Experts execute at scale.

KPIs

North-star: SQL activated and nurtured → signups

Key metrics:

  • Allbound activation rate (signals → conversations)

  • Allbound conversion rate (conversations → signups)

  • Webinar attendee rate & conversion rate

  • Speed of experimentation

You're evaluated on building systems that reliably generate signups, not on output volume.

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