Marketing Manager, France

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

We're seeking a
Marketing Manager
to build and lead the marketing strategy in France and the broader Southern Europe region, responsible for the full marketing funnel, all marketing channels, and acting as the brand champion for the region.

Based in Paris, you will lead B2B marketing, covering online and offline initiatives, to scale our customer acquisition efforts and brand building across SME and Enterprise customers. Although this role will focus on France, you will also support Airwallex's presence across the broader Southern Europe region.

Reporting directly to the VP Marketing EMEA, you'll work with the EMEA marketing team, including Content, Brand, ABM, Campaigns, Partnerships, and Growth team members, as well as with global marketing and comms. You will also partner closely with the local sales and regional commercial teams.

This role requires an analytical and entrepreneurial individual who can undertake projects with minimal guidance. You need to be a self-starter, a keen problem solver, have a good mix of digital and field marketing skills, and make data-driven decisions.

Our team is based in central Paris, with a requirement to work from the office three days per week (Monday, Wednesday, Thursday). We do not offer remote contracts.

What You'll Be Doing

• Marketing Strategy & Execution: Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.
• Event Leadership: Own the end-to-end execution of events in France, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.
• Community Building: Develop and execute initiatives to collaborate with local communities in France, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.
• Partner Marketing: Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.
• Content Localisation: Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.
• Sales Collaboration & Go-to-Market Support: Continuously collaborate with your local commercial team to identify opportunities to drive B2B growth. Work with local strategy and GTM teams to support successful product launches in the market.
• Digital & Paid Media: Partner with paid media, growth, SEO, ABM, and campaign teams to roll out localised digital campaigns and always-on initiatives for the region. Support both paid and organic acquisition, as well as retention and upsell strategies, working with regional and global teams to execute across channels.
• Reporting & Analytics: Own marketing reporting for France and Southern Europe. Analyse channel and funnel performance to optimise and drive continuous improvement and scale acquisition in the region.

What You Bring...

• 6+ years experience in a marketing role (at least some of this in B2B); experience with both online and offline marketing required, including events, partnerships and community management
• A fluent French speaker with experience working across France and the broader Southern Europe market
• Commercially savvy with strong analytical skills to make data-driven decisions to drive performance
• Marketing automation experience (preferably Marketo or Salesforce)
• Entrepreneurial mindset and a willingness to move between strategic work and execution at events
• Experience in a fast-moving startup culture, leading marketing projects
• Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
• Exceptional organisational skills, attention to detail, and a customer-obsessed approach

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Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.