Brand Lead sHTG

Company Description
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Here At Sobi, Our Mission And Culture Get Us Excited To Come To Work Every Day, But Here Are a Few More Reasons To Join Our Team

• Competitive compensation for your work
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description
As Brand Manager, you will shape launch strategy, lead cross‑functional collaboration, and serve as the strategic and operational driver for the product throughout its lifecycle. This role is ideal for someone who thrives in sHTG, enjoys translating insights into impactful action, and brings energy, creativity and a strong scientific mindset.

Launch Excellence

• Define and deliver the overall launch and marketing strategy for sHTG.
• Ensure local customer insights, patient pathways, and market dynamics are integrated into global plans.
• Translate the global launch strategy into local tactical execution, adapting activities to market needs.
• Collaborate with cross‑functional partners (Medical, Market Access, Sales, Regulatory, etc.) to support key launch requirements.
• Lead and deliver launch training and readiness activities for customer‑facing teams.

Brand Leadership & Lifecycle Management

• Act as the strategic lead for sHTG across its lifecycle, from launch to growth.
• Develop compelling, innovative and compliant promotional strategies and materials.
• Lead cross‑functional brand team meetings and drive the creation of the annual brand plan.
• Strengthen relationships with healthcare professionals, scientific experts and external stakeholders.
• Support the planning and execution of congresses, events, advisory boards and speaker programs.
• Deliver impactful digital and in‑person educational engagements aligned with brand strategy.
• Provide ongoing commercial and product training for field teams.
• Ensure all activities meet internal governance standards and relevant compliance frameworks.

Insights, Analytics & Performance

• Interpret scientific, clinical and market data to guide decision‑making.
• Monitor brand performance and identify key opportunities and risks.
• Manage the brand budget, ensuring optimal resource allocation and value delivery.
• Evaluate campaign effectiveness and ROI, and recommend enhancements.
• Continuously identify ways to improve processes, customer experience and impact.

Collaboration & Ways of Working

• Work closely with cross‑functional colleagues to drive aligned, integrated planning.
• Partner effectively with global teams to ensure synergy between local needs and global strategy.
• Build trusted relationships with agencies and ensure excellence in execution.
• Contribute actively to internal meetings across marketing, sales, medical and broader teams.
• Compliance & Sobi Behaviors
• Conduct all promotional and non‑promotional interactions in full compliance with local regulations, industry codes, and Sobi policies.
• Ensure all face‑to‑face activities embody Sobi's values and behaviors.
• Complete all required training and apply learnings consistently in daily practice

Qualifications

• Proven experience in Specialty Care pharmaceutical brand management.
• Solid understanding of pharmaceutical marketing principles and compliance frameworks.
• Strong digital capability across CRM, content platforms, and multichannel engagement.
• Exceptional communication, influencing and stakeholder‑management skills.
• Proven ability to work cross‑functionally, lead without authority, and manage complexity.
• Analytical, data‑driven, with the ability to simplify complex scientific information.
• High energy, creativity, agility and a proactive, solutions‑orientated mindset.
• Ability to work independently while maintaining high accuracy and accountability
• Fluent in English
• 30% travel time

Additional Information
All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?
We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we're ready to take on the world's diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others' lives because that's exactly what we do here. If you're seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can't change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.