Business Marketing Specialist

Do you have the strategic and operational skills to drive our business growth? Join ALCEA, part of the ASSA ABLOY Group in the UK or another European country and enjoy a collaborative culture that empowers you to build a career you'll be proud of.

What you would do as our Business Marketing Specialist

Reporting to the Director and Head of Marketing and Customer Excellence, this role is at the heart of marketing and communication activities—from analyzing market needs and competitive trends to developing and executing strategies that activate commercial opportunities. A key role supporting our business units, the Business Marketing Specialist designs and delivers marketing materials that enhance visibility, generate qualified leads, and ensure successful product launches.

You would also be responsible for: 

• Planning and executing direct marketing initiatives, including targeted email campaigns, sales-focused webinars, and multichannel acquisition strategies.

• Coordinating successful product launches by developing comprehensive launch packages in collaboration with Product Managers and aligning content development with communication teams.

• Effectively communicating product and service information to clients, partners, and internal stakeholders to ensure alignment and engagement.

• Conducting market and competitive analyses and providing strategic recommendations to refine positioning. Managing and maintaining the product database accurately and consistently across descriptions, technical data, pricing, and availability.

• Managing and implementing programs, including tailored actions and offers, while driving engagement through program promotion, regular communication, and performance tracking.

The skills and experience you need
We are looking for someone who has:

• A Bachelor's degree in Marketing, Business Administration, or a related field; prefer a Master's degree

• Experience in marketing and business development, preferably within critical infrastructure, and apply knowledge of B2B marketing channels.

• The skills to develop and execute effective marketing strategies and business plans, leveraging analytical skills to interpret data and making informed decisions.

• The ability to manage projects and communicate effectively with stakeholders, demonstrating interpersonal skills, as well as the ability to promote and facilitate marketing department activities with business units.

• Fluency in English and ideally additional languages such as Spanish or French; exhibits curiosity, creativity, and a proactive approach to learning.

What we offer

We're passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here's what we have to offer: 

• Learning and career development opportunities, whether it's online learning, management training or enhancing your skills.

• A competitive salary and incentive schemes.

• Variety of benefits including medical insurance, and discounts on various products.… to name just a few

We review applications regularly, so don't wait

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.

To make sure your personal data is safe, we don't look at any applications sent by email or post. If you have any questions about the role or the process, email Giulia Virde at

Let's create a safer and more open world - together

To find out more about us, visit

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.