Campaign Manager, Global Pricing

To support Groupon's transition toward a more personalized and data-driven Pricing & Promotions strategy, we propose creating a new Campaign Manager role. This position will strengthen our team's analytical and operational capacity, enabling faster experimentation, improved monitoring, and smarter discount personalization — all critical to driving sustainable growth and profitability across global markets.

Over the past year, Groupon's Pricing & Promotions strategy has evolved from broad, one-size-fits-all discounts to a more curated and personalized approach designed to maximize both customer engagement and profitability. This strategic shift has significantly increased the analytical and operational complexity of our promotional ecosystem, requiring additional team capacity to maintain quality execution, rapid experimentation, and robust performance monitoring.

The new Campaign Manager role will strengthen the team's ability to ideate, implement, and analyze promotions efficiently across our global footprint. The role will provide much-needed analytical support and operational "bandwidth" to ensure that we can sustain and scale recent initiatives.

• 1. Expansion of Segmented Promotions
  We are evolving from three legacy discount tiers (Active / Activation / Reactivation) to a more granular segmentation framework, including differentiated offers for non-App users, first-time customers, and behavioral subgroups. This growing complexity requires dedicated analytical support to assess performance, iterate, and scale personalization.
   

• 2. Scaling RFM-Based Discounts
  Our new Recency-Frequency-Monetary (RFM) model includes over 80 customer segments mapped into 12 groups, each receiving tailored discounts further customized by platform (App vs Web). We need consistent analysis and monitoring across markets to understand performance variations and optimize discount levels per segment and per country.
   

• 3. Top Merchant Discount Curation
  We currently cap discounts for ~115 top merchants across INTL and NA, based on metrics such as UDV and M1VFM. Increasing coverage and refining controls requires additional support to review performance data, make faster adjustments, and ensure pricing discipline across our highest-value partners.
   

• 4. Experimentation Framework Expansion
  As we embed a stronger test-and-learn culture, every pricing or promotional change is now launched as an experiment with a control group. The new role will enable the team to ideate more tests, manage implementations more efficiently, and analyze outcomes faster—helping us make evidence-based decisions at scale.
   

• 5. Improved Process & System Monitoring
  The transition toward personalized and dynamic promotions increases the interdependence between multiple systems (audience segmentation, minPrice enforcement, promo code logic, etc.). Recent failures in these processes have shown the need for additional monitoring capacity to proactively identify and resolve issues before they impact performance.
   

By adding this role, we expect to:

• Increase experiment velocity and speed of insights generation.
   

• Strengthen data accuracy and monitoring of key promo systems.
   

• Improve execution quality and responsiveness for global campaigns.
   

• Free up senior team members to focus on strategic and analytical initiatives.
   

• Support continued profitable growth through more personalized, efficient discounting.

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