Business Development Manager, Influencer Program

Please note: This role can also be based in London.

The Creators team goal is to make Amazon the Earth's most desired destination for commerce influencers, associates and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators' sense of community, fandom, credibility, and provide positive feedback loops.

The Creators Business Development team collaborates with strategic customers to build new, industry-specific partnership opportunities that directly impact and transform the way our Creators can partner, create, and earn at scale. In this role, you'll work directly with creators to support their success—helping them reach new audiences, create content that resonates with shoppers, and earn through Amazon.

Key job responsibilities

• Identify and engage with high potential affiliate ready influencers to drive their

participation in the Amazon Influencer Program.

• Develop and execute influencer partnership strategies to leverage their reach and influence in

inspiring customers during their purchase journey and promoting the creation of commerce content

as a viable business and editorial opportunity.

• Define and implement incentive plans and commission structures for influencer partners, ensuring

growth is achieved within established financial guardrails and budgetary constraints.

• Collaborate with internal teams to maximize the visibility of influencer content across Amazon

marketing channels, maximizing return on investment and inspiring customers.

• Utilize an analytical approach to prioritize opportunities, assess business impact, and regularly

report progress and outcomes to senior stakeholders.

• Lead projects aimed at advancing best practice sharing, process refinement, and generating

innovative ideas for influencer marketing strategies.

• Collaborate closely with Amazon internal teams to provide support for strategic Amazon

businesses and growth initiatives related to influencer marketing.

• Experience with affiliate marketing and/or the influencer space
• Analytical skills
• Clear and concise communication
• Collaboration
• Strong writing skills
• analytical skills
• clear and concise communication
• collaboration
• strong writing skills
• experience with affiliate marketing and/or the influencer space

• 3+ years in affiliate marketing and the influencer space working directly with influencers and/or agencies
• experience with GTM launch, AI, and influencer campaigns
• Strong knowledge of social media

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