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Founding VP Go-To-Market (Equity Only)

Soft Launch Technologies - Self-Healing Infrastructure Platform

We're building a new category -
Self-Healing Infrastructure
: systems that understand what's broken and fix themselves.

Not another DevOps tool.

Not another PaaS.

A new fundamental layer of infrastructure.

We're hiring a
Founding VP Go-To-Market
who will
co-create the commercial strategy with us from zero
and become a key leader in defining this category.

Required Experience

Minimum
2+ years in GTM / Growth / Product-Led / Sales roles
at developer-first or infrastructure companies such as:

Vercel, Datadog, Snowflake, Confluent, HashiCorp, Fastly, Cloudflare, GitLab, MongoDB, LaunchDarkly, Temporal, PlanetScale, Netlify, Render

or other companies of similar caliber.

We're looking for someone who has seen what world-class GTM machinery looks like — and knows how to build it.

Equity & Structure

  • This is an
    equity-first role
    (no base salary at this stage).
  • Standard
    4-year vesting with a 1-year cliff
    .
  • Additional vesting tied to key company
    milestones
    , including:
  • establishing a repeatable GTM engine,
  • achieving early significant commercial traction,
  • unlocking the next stage of company scale.
  • Full equity unlock requires long-term commitment and milestone completion.

What You'll Do

  • Co-create
    the GTM strategy with the founders: segmentation, ICP, positioning, narrative.
  • Build the early commercial motion: developer adoption, community, partnerships, pipeline.
  • Design and test monetization models and product packaging.
  • Launch the sales motion: bottoms-up, top-down, enterprise pilots.
  • Help define and shape the new market category of
    Self-Healing Infrastructure
    .

Who You Are

  • A strategic operator with a
    founder mindset
    .
  • Someone who understands DevOps / DevSecOps / Infrastructure / Developer Tools deeply.
  • A builder who can create GTM systems from zero and drive execution end-to-end.
  • A leader excited to shape an entirely new category alongside the founders.

What We Offer

  • Founding-level equity
    , milestone-based.
  • Full ownership and autonomy over the GTM function.
  • Direct influence on product, strategy, and market direction.
  • A chance to become the commercial architect of a company redefining infrastructure.
  • The opportunity to create a new infrastructure reality.