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Senior CRM Manager
il y a 1 heure
Do you put customers at the center of every decision you make?
Are you both creative and data-driven?
Passionate about travel?
Yo-ho-ho Come on board, we are looking for our next CRM Pirate to cover a 7 months maternity leave.
CRM Campaigns & Content
- Create and publish high-performing marketing content (travel deals, magazines, news) across CRM channels: Email, App Push, In-Appmessage, WhatsApp
- Spot travel trends and understand what interest our French audience
- Segment our audience based on behavior, preferences, and engagement data to deliver highly personalized and relevant messaging
- Own the CRM content calendar and campaign planning to ensure alignment with business priorities and seasonal travel trends
- Monitor campaign performance in real time and continuously optimize content, timing, and targeting to improve open rates, CTR, and conversions
- Help Global CRM team to build customer journeys and automated lifecycle flows (onboarding, activation, retention, reactivation, loyalty) to drive long-term engagement
- Drive traffic and revenue growth through CRM campaigns
- Plan, execute, and analyze A/B tests and experiments
- Monitor KPIs and turn insights into concrete performance improvements
- Work closely with the international CRM team
- Partner with Key account and Social teams to launch growth campaigns
- Collaborate with Marketing, and Content teams to maximize reach and impact
- You are passionate about travel and you know the trends
- Native-level French (must) with full professional fluency in English (must)
- 5+ years of experience in a CRM or lifecycle marketing role, ideally in a B2C environment (e-commerce, travel, retail, or similar)
- Hands-on experience with CRM tools and strong knowledge of Google Analytics (or similar analytics platforms)
- Excellent project management skills with a proactive, problem-solving mindset
- A true passion for writing — you love crafting engaging, high-performing content
- Strong understanding of the French travel market and customer behavior
- Creative yet data-driven, comfortable turning insights into impactful campaigns
- Organized, collaborative, and focused on delivering measurable results
- You feel comfortable working 100% remotely and being in touch and working with a team via chats and google meet
- A unique and open company culture, where sharing ideas is our lifeblood
- Flexible working hours
- Limited contract for 7 months
- 25 vacation days
- You will receive a MacBook to work with, which you can also use privately
- 130€ for home office allowance per month
- Ticket restaurant card
- Mental well-being program
- As long as you work for HolidayPirates you will be travel insured for business and private trips
- Death and Disability Insurance
- Additional Health Insurance
- You can work remotely as often as you wish
